Outbound Marketing Specialist

Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST Hours****Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours — EST

About the Role At Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities.

This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing.

You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization.

If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit.

What You’ll Own****Outbound Campaigns & Pipeline Generation Build and execute outbound campaigns targeting high-value B2B prospects.

You’ll:

• Develop scalable outbound prospecting systems
• Build outreach playbooks and workflows
• Execute campaigns across LinkedIn, email, and other outbound channels
• Generate qualified conversations and meetings
• Maintain consistent follow-up with prospects
• Continuously improve campaign performance

Prospect Research & Lead List Building Research and build targeted prospect lists using:

• LinkedIn Sales Navigator
• Apollo
• Clay
• ZoomInfo
• Similar prospecting platforms

You’ll identify and segment prospects based on:

• Ideal Customer Profiles (ICPs)
• Industry
• Company size
• Geography
• Decision-maker roles
• Relevant buying signals

Maintain clean and organized prospect databases and campaign trackers.

LinkedIn Outreach & Engagement Use LinkedIn as a core outbound and relationship-building channel.

Responsibilities include:

• Personalized prospect outreach
• LinkedIn messaging
• Prospect engagement
• Strategic follow-ups
• Relationship building
• Thought leadership support

Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences.

Cold Email & Outreach Copywriting Write compelling, personalized copy for:

• Cold emails
• LinkedIn messages
• Follow-up sequences
• Outreach campaigns
• CTAs
• Lead magnets

Test different:

• Messaging angles
• Value propositions
• Personalization approaches
• Subject lines
• CTAs
• Follow-up strategies

The goal is simple: turn relevant prospects into meaningful sales conversations.

Lead Magnets & Outbound Assets Create and coordinate outbound assets that improve campaign performance, including:

• Lead magnets
• Guides
• Checklists
• Value-driven resources
• Prospecting materials

Use these assets strategically to improve response and conversion rates.

Performance Tracking & Optimization Monitor outbound performance across:

• Response rates
• Positive reply rates
• Engagement
• Meetings generated
• Qualified conversations
• Pipeline contribution

Use performance data to improve:

• Targeting
• Messaging
• Personalization
• Campaign structure
• Follow-up cadence
• Prospect segmentation

Sales & Leadership Collaboration Work closely with leadership and sales teams to:

• Improve prospect targeting
• Refine ICPs
• Strengthen messaging
• Evaluate lead quality
• Improve outbound-to-sales handoffs
• Generate more qualified pipeline opportunities

What Makes You a Strong Fit You:

• Understand outbound as a system, not just sending cold emails
• Know how to research and identify high-quality B2B prospects
• Can write personalized outreach that earns responses
• Understand B2B buyer psychology and high-ticket sales cycles
• Follow up consistently without relying on constant supervision
• Think analytically about campaign performance
• Are comfortable testing and iterating quickly
• Take ownership of pipeline outcomes
• Thrive in fast-moving, remote environments

Required Experience & Skills* 2+ years of experience in:

• • B2B outbound marketing
    • Lead generation
    • SDR/BDR
    • Outbound prospecting
    • Similar pipeline-generation roles
• Strong hands-on experience with LinkedIn outreach
• Experience using prospecting tools such as:
• • LinkedIn Sales Navigator
    • Apollo
    • Clay
    • ZoomInfo
• Strong outbound copywriting skills
• Experience building and managing multi-channel outbound campaigns
• Strong understanding of:
• • B2B prospecting
    • ICP development
    • Buyer psychology
    • High-ticket B2B sales cycles
• Ability to analyze and optimize campaign performance
• Excellent written and spoken English
• Strong organization and attention to detail
• Ability to work independently in a remote environment
• Availability during U.S. EST business hours

Nice to Have* Experience with high-ticket B2B services or agencies

• Experience with:
• • Smartlead
    • Instantly
    • Lemlist
    • HubSpot
    • Other outbound automation platforms
• CRM management experience
• Appointment-setting or pipeline-generation experience
• Lead magnet creation experience
• Startup or high-growth company experience

What a Typical Day Looks Like You might:

• Research target accounts and decision-makers
• Build segmented prospect lists
• Launch LinkedIn and email outreach campaigns
• Personalize messaging for high-value prospects
• Follow up with active prospects
• Engage with target audiences on LinkedIn
• Write outbound copy and test new messaging
• Review campaign response and conversion metrics
• Optimize targeting and sequences
• Update campaign trackers and CRM records
• Collaborate with leadership on pipeline quality

In short: You build outbound systems that turn targeted B2B prospects into qualified conversations, meetings, and pipeline opportunities.

Key Metrics for Success* Qualified conversations generated

• Meetings booked
• Positive response and engagement rates
• Pipeline opportunities generated
• Prospect targeting accuracy
• Lead quality
• Outreach conversion rates
• Messaging and personalization effectiveness
• Consistency of outbound execution
• Continuous campaign improvement

Why This Role Stands Out* Direct impact on pipeline and business growth

• Ownership of outbound execution from end to end
• Opportunity to build and improve outbound systems from the ground up
• Hands-on exposure to:
• • LinkedIn marketing
    • Cold outreach
    • B2B prospecting
    • Copywriting
    • Lead generation
    • Pipeline development
• Direct collaboration with leadership
• Fully remote environment
• Strong growth potential into:
• • Senior Outbound Marketing Specialist
    • Growth Marketing
    • Demand Generation
    • Business Development
    • Growth / Outbound Lead

Interview Process* Initial Screening Call

• Spark Hire Intro Video
• Video Interview with Pavago Recruiter
• Practical Assessment – Outbound Strategy / Messaging Exercise
• Client Interview
• Offer & Onboarding

Apply Now If you:

• Know how to build targeted B2B prospect lists
• Have hands-on LinkedIn and cold outreach experience
• Can write personalized messaging that generates responses
• Understand how to turn outbound activity into qualified pipeline
• Enjoy testing, optimizing, and improving campaigns

We’d love to hear from you.

Apply with examples of outbound campaigns, prospecting systems, LinkedIn outreach, or lead-generation strategies you’ve built or managed.

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