Paid Media Manager

We're looking for a Performance Marketing Specialist to join our growing agency. In this role, you'll be responsible for launching, managing, and optimizing lead generation campaigns for a variety of home service businesses across the United States.

This is more than just a media buying position. You'll help build high-converting marketing systems by managing paid advertising, landing pages, CRM automations, tracking, and campaign optimization from start to finish.

If you're someone who enjoys testing new ideas, solving problems, and driving measurable results, we'd love to hear from you.

What You'll Do

• Build, launch, and optimize Meta Ads and Google Ads campaigns
• Monitor campaign performance and make ongoing optimizations
• Write compelling ad copy, headlines, and video scripts
• Build landing pages using WordPress, Elementor, or GoHighLevel
• Connect landing pages and forms to our CRM
• Set up Meta Pixel, Google Analytics (GA4), conversion tracking, and event tracking
• Create and manage automations inside GoHighLevel
• Test new creatives, offers, audiences, and campaign structures
• Collaborate with our design and video team to launch new campaigns
• Analyze campaign data and make data-driven recommendations
• Troubleshoot marketing, tracking, and CRM issues
• Provide weekly campaign performance reports and insights
• Manage multiple client accounts while maintaining strong performance

Qualifications

• 2+ years of experience managing Meta Ads for an agency or multiple client accounts
• Experience managing at least $25,000 to $50,000+ per month in advertising spend
• Strong understanding of Meta Ads Manager
• Familiar with Google Ads
• Experience building landing pages
• Comfortable using WordPress, Elementor, or GoHighLevel
• Proven experience generating leads for service-based businesses
• Strong understanding of campaign testing, scaling, and optimization
• Ability to analyze campaign performance and make data-driven decisions
• Experience working with multiple client accounts simultaneously
• Strong understanding of conversion tracking and attribution
• Excellent written and verbal communication skills
• Highly organized with strong attention to detail
• Able to manage multiple projects in a fast-paced agency environment
• Self-motivated with a willingness to continuously learn and improve

Bonus Skills

• Experience with GoHighLevel
• Google Analytics (GA4) experience
• CRM automation experience
• Experience managing $100,000+ monthly ad spend
• Google Search Ads and Local Services Ads experience
• Experience working with home service businesses such as construction, roofing, HVAC, plumbing, electrical, remodeling, or landscaping
• Experience with CallRail, Hyros, Triple Whale, or similar attribution tools
• Experience using Zapier or Make.com
• Knowledge of Conversion Rate Optimization (CRO)
• Basic graphic design experience
• Basic video editing experience
• Experience creating lead generation funnels and offers
• Familiarity with AI tools such as ChatGPT or Claude

Ideal Candidate

• Thinks like a marketer, not just a media buyer
• Takes ownership and solves problems independently
• Enjoys testing new strategies and creative ideas
• Communicates proactively and professionally
• Pays close attention to detail
• Works well under deadlines
• Is passionate about marketing and continuous improvement

Application Requirements

To be considered, please submit:

• Resume
• Portfolio or case studies
• Screenshots of campaigns you've managed (ad spend, CPL, CPA, ROAS, or other results)
• A brief summary of the largest advertising account you've managed
• A list of marketing tools you're proficient with
• A 2 to 5 minute Loom video introducing yourself and explaining your experience

Pay: From R250,00 per hour

Work Location: Remote