Paid Media Specialist

• Keep up to date with paid search advertising trends, techniques and industry related software

• Conduct detailed competitor research

• Conduct extensive keyword research, analyse and test keyword performance across multiple channels with multiple campaigns

• Set-up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimisation across various channels

• Utilise bid management tools and data modelling to maximise the effectiveness of PPC campaigns

• Monitoring keyword bids and daily/monthly budget caps

• Reporting on quality scores, impressions, click through rates and other account metrics

• Keyword research

• Collaborate with agency team to ensure all activity is complementary, e.g. landing page split testing, tweaking and optimisation to deliver best possible click through and conversion rates

• Conduct A/B testing to improve; landing pages, ad copy, keywords, bids

• Optimise campaigns to improve client ROI.

• Be able to create audiences and target them appropriately in relevant campaigns.

• Have the ability to identify macro and micro conversions and create conversion tracking for those areas.

• Have the ability to create campaigns on Search, GDN and YouTube.

• Monitor campaign results, analyse key metrics, optimise click-through and conversion rates and create and review daily, weekly, monthly reports for clients

• Build relationships with external representatives from Google, Facebook, etc.

• Provide recommendations on strategy execution, keyword opportunities, campaign structuring and other facets of paid search in accordance with client goals

• Participate in client monthly status meetings

• 4 years’ experience in a Search environment / Search Campaign Manager

• Experience in managing big budget campaigns R1M+ a month

• Strong grasp of numbers – analytically minded

• Performance driven / focused

• Ability to identify issues and problems, generate solutions and choose

appropriate alternatives* Ability to write comprehensive insights

• Time management skills and the ability to meet deadlines
• A keen eye for detail
• Strong written and verbal communication
• The ability to work well in a team as well as independently and responsibly
• A passion for the online industry
• A true paid search enthusiast!
• Comfortable with data analysis and particularly strong on Excel

TECHNICAL REQUIREMENTS

• Certified in Google Ads – including Search, display, video, Google Shopping
• & Mobile
• Certified in Google Analytics
• GMP (Willing to up skill)
• Google Analytics
• Google Tag Manager (Willing to up skill)
• Google data studio reporting design

MINDSET

• A can-do, will-do, win-win attitude
• First class organisational and people skills
• Innovative and ground breaking ideas to help grow the clients business
• Avid learner
• Energetic
• Self-starting
• Team player
• Confident
• Well presented
• Progressive
• Forward thinking
• Adaptable
• Technology savvy
• Willing to challenge the status quo and be an industry leader.