Paid Media Specialist

Holdsport Group is looking for a highly motivated, data-driven Paid Media Specialist to join our Digital Department at our Head Office in Cape Town.

This is a unique opportunity to manage the performance marketing for two of South Africa’s most iconic retail brands: Outdoor Warehouse and Shelflife. If you are passionate about SEM, social commerce, and staying ahead of digital trends, we want to hear from you.

The Role
Reporting to the Ecommerce Manager, you will be responsible for the development and end-to-end execution of paid media strategies. You will play a pivotal role in driving high-quality traffic and maximizing ROI for our e-commerce platforms in a fast-paced, retail-driven environment.

Key Responsibilities

· Campaign Management: Daily management and optimization of paid media accounts across Google Ads (Search, Shopping, PMAX), Meta, and TikTok.

· Strategy & Innovation: Develop and implement PPC strategies tailored to each brand’s unique objectives, including audience research and trend monitoring.

· Market Research: Conduct ongoing competitor analysis and keyword research to uncover new growth opportunities.

· Performance Tracking: Implement and monitor tracking (pixels/API) to ensure accurate attribution.

· Reporting: Prepare detailed weekly and monthly reports, providing actionable insights and data-led recommendations to improve ROAS.

· Creative Collaboration: Work with the creative team to suggest high-performing ad formats and copy that resonates with diverse audiences.

Requirements

· Experience: 2–3 years’ experience in a digital agency or e-commerce environment, specifically managing Google, Meta, and TikTok PPC.

· Technical Skills: Deep proficiency in Google Ads, Meta Business Manager, TikTok Business Center, and Google Analytics (GA4).

· Analytical Mindset: Strong ability to interpret complex data, troubleshoot tracking issues, and solve problems on the fly.

· Communication: Excellent copywriting skills and the ability to present data clearly to stakeholders.

· Education: Relevant degree or diploma in Marketing/Digital Media and current Google Ads/Analytics certifications.

· Attributes: Highly organized, detail-oriented, and able to manage multiple deadlines for different brands simultaneously.

Added Advantage

· Direct experience with e-commerce platforms (Magento, Shopify, or BigCommerce).

· Experience with SEMRush and Google Looker

· A personal passion for the outdoors, sports, or sneaker culture.

Job Type: Permanent

Please forward your CV (no more than 3 pages) to careers@holdsport.co.za

Closing date for applications: Friday, 21 August 2026.

If your application has not been responded to by 28 August 2026, please accept that it has been unsuccessful.

Sportsmans Warehouse, a division of the Holdsport Group, is committed to the principles of the Employment Equity Act, and to achieving an equitably representative and diverse workforce*.*

Work Location: In person