Paid Media Specialist

Roles & Responsibilities

• Manage and optimize Google & Meta ad campaigns for international e-commerce and service-based clients.
• Develop and refine paid advertising strategies focused on ROI and profitability.
• Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimisation.
• Execute and monitor Search, Display, Shopping, and Performance Max campaigns on a daily basis.
• Track and analyse campaign performance, and share clear weekly/monthly reports with insights and recommended actions.
• Run A/B tests on creatives, landing pages, and ad copy to improve conversion performance.
• Set up and manage tracking, conversions, remarketing, and attribution models in coordination with the tech/analytics team.
• Use AI tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar platforms to improve campaign setup, analysis, reporting, and optimisation efficiency.

Must-Have Requirements

• Strong expertise in Google Ads and Meta Ads, with proven performance results.
• Experience with international e‑commerce and service-based projects.
• Good understanding of AI tools for ad creation, workflow support, reporting, and optimisation.
• Practical exposure to tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar AI platforms as part of day-to-day marketing work.
• Proficiency in GA4, GTM, Meta Business Suite, and performance tracking.
• Ability to manage multiple projects efficiently in a fast-paced environment.

Pay: Up to R16 000,00 per month

Application Question(s):

• Which AI tools have you explored?
• Can you please specify your notice period or how soon can you join?

Work Location: Remote