Paid Social Specialist

Responsibilities Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Paid Social Specialist to be based in Umhlanga, Durban . Do you think you have what it takes to be our newest Purple Star?

With Hollywoodbets You Will Innovate and create as part of a like-minded, authentic Team eager to achieve goals.

Embrace challenges and the thrill of working in a vibrant and fast-paced industry.

Grow with our development plans and culture that allows you to further your career.

You Bring

• Overtime & weekend work
• 2+ years of experience in social media advertising, with a proven track record of delivering results
• Paid social media
• Copywriting
• Social Media Strategy
• 2+ Years social media Paid Experience
• 2+ years of experience in social media advertising, with a proven track record of delivering results
• Strong knowledge of social media platforms, advertising tools, & analytics, especially Facebook, Twitter, & Ads Manager.
• Experience with A/B testing, campaign optimization, & budget management / pacing.
• Experience with setting up effective pixel tracking, including server-side tracking.
• Strong knowledge in audience building, including custom & lookalikes.

A Bonus To Have

• Diploma/Degree (Preferred)
• Valid driver’s license (Advantageous)
• Knowledge of Online Gambling Restrictions (Advantageous)
• Experience with in-app advertising & knowledge of on platform app integration. (Advantageous)

What You’ll Do For The Brand Operational

• Develop & execute paid advertising campaigns on all Hollywoodbets social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, YouTube & Snapchat.
• Monitor & optimize campaigns to improve Performance & achieve KPIs, such as but not limited to -ROAS, CPC, CTR, & CPAs.
• Regular A/B testing & reporting on findings.
• Conduct audience research & segmentation to target the right audience with the right message – including audience creation e.g. custom & lookalikes.
• Initiate required audience tracking for all ad accounts when necessary.
• Create effective digital funnels that acquire, remarket & retain customers.
• Create & manage ad creatives, including copy, images, videos, & l&ing pages
• Collaborate with internal teams, such as product & design, to ensure alignment & consistency in messaging.Work closely with the Social Media Manager to ensure alignment of strategies Analyze campaign data & provide regular (weekly, annual & quarterly) reports on performance & insights to the Social Media Manager.
• Stay up-to-date with the latest trends, features, & best practices in social media advertising

People

• Comply with company policy and values.

Compliance, risk and quality

• Compliance with company policies and procedures.
• Ensure logical saving of all work, designs, artwork, approvals etc.
• Ensure that all artwork, designs, approvals etc are chronologically saved/backed up.
• Ensure error free designs with accurate content.
• Ensure that designs are free from racial, gender bias, derogatory, defamatory comments.

Growth and new markets/products

• Ensure measures are put in place and steps are taken to achieve the short term, medium term and long-term goals.
• Product innovation, new service offerings to customers.
• Source new customers.

What You’ll Bring To The Team

• Excellent written & verbal communication skills, with the ability to write compelling ad copy & reports
• Strong analytical skills & attention to detail, with the ability to interpret data & draw actionable insights
• Ability to work in a fast-paced, dynamic environment & manage multiple projects simultaneously
• Creative mindset & obsession for digital marketing

So, are you ready to level up, learn, and perform at your best? Apply now!

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.

About Us Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere.

We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger.

At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do.

The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team!