PART-TIME SENIOR COPYWRITER

PART-TIME SENIOR COPYWRITER

ABOUT WBWR

WBWR is a dynamic digital e-commerce marketing agency focused on helping brands grow through creative content, digital strategy, and performance marketing. We work with leading global and local brands to create digital experiences that engage audiences, build brand presence, and drive measurable results.

We value creativity, collaboration, innovation, learning, and a strong understanding of what makes content effective.

ROLE DESCRIPTION

We are looking for an experienced Part-Time Senior Copywriter to join our creative team on a flexible, project-based basis.

The ideal candidate is an experienced copywriter with a strong portfolio and proven ability to develop creative concepts, write compelling copy, and adapt their writing style across different brands, audiences, platforms, and campaigns.

This role is suited to a senior-level creative who can work independently, manage deadlines, and bring a strong conceptual approach to their work. While the role is primarily part-time and flexible, the successful candidate will be required to work from the WBWR studio when needed , particularly for creative sessions, briefings, workshops, team collaboration, client-related work, or other projects where in-person collaboration is required.

The successful candidate will work closely with the creative, account, strategy, and content teams to develop high-quality copy that is aligned with each client's brand identity and objectives.

RESPONSIBILITIES

• Develop creative concepts and campaign ideas across digital platforms.
• Write compelling, engaging, and strategically sound copy for a variety of brands and audiences.
• Develop copy for websites, e-commerce platforms, social media, digital campaigns, email marketing, paid media, and other digital channels.
• Translate creative briefs and business objectives into strong conceptual ideas and copy.
• Develop campaign messaging, headlines, taglines, hooks, CTAs, product copy, and supporting content.
• Adapt tone of voice and writing style according to different brands, audiences, and communication objectives.
• Conduct research to understand brands, products, audiences, competitors, and relevant market trends.
• Work closely with designers and other creative team members to ensure copy and visual concepts work together effectively.
• Collaborate with Account Managers, Strategists, Designers, and other internal stakeholders.
• Review, edit, and proofread copy to ensure accuracy, consistency, clarity, and quality.
• Take creative feedback constructively and refine work based on feedback.
• Manage multiple projects and deadlines while maintaining a consistently high standard of work.
• Contribute ideas during creative brainstorms, workshops, and team sessions.
• Maintain consistency with client brand guidelines and established tone of voice.
• Stay up to date with digital, social media, advertising, e-commerce, and content trends.
• Be available to attend the WBWR studio when required for team collaboration, creative sessions, meetings, or project needs.

EXPERIENCE & REQUIREMENTS

• 5+ years of professional copywriting experience , or equivalent demonstrated experience.
• A strong portfolio demonstrating high-quality copywriting and conceptual work is essential.
• Proven experience developing creative concepts and campaign ideas.
• Strong understanding of digital marketing, content, and brand communication.
• Excellent written and verbal communication skills.
• Exceptional grammar, spelling, editing, and proofreading abilities.
• Strong research, storytelling, and conceptual thinking skills.
• Ability to understand and work within different brand voices.
• Ability to work independently and manage deadlines.
• Strong attention to detail and commitment to producing high-quality work.
• A degree or formal qualification in Copywriting, Marketing, Communications, Journalism, or a related field is beneficial but not required .
• Experience, creative ability, and portfolio quality will be prioritised over formal qualifications.

BENEFICIAL EXPERIENCE

• Experience working within a digital, creative, advertising, or e-commerce agency.
• Experience working with international or global brands.
• Experience writing for e-commerce platforms such as Shopify or Salesforce.
• Strong understanding of SEO and SEO copywriting.
• Experience writing paid and organic social media content.
• Experience with email marketing and CRM content.
• Experience developing integrated digital campaigns.
• Experience working alongside designers and creative teams.
• Understanding of conversion-focused copywriting and digital customer journeys.
• Experience working with brands in fashion, retail, lifestyle, beauty, sports, or consumer products.
• Familiarity with AI-assisted copywriting and modern digital content tools.
• Experience presenting or explaining creative concepts to clients or internal stakeholders.

WHAT WBWR OFFERS

• Flexible part-time working arrangement.
• Opportunity to work with a creative team and a diverse portfolio of brands.
• Exposure to local and international e-commerce and digital marketing projects.
• A collaborative and creative working environment.
• The opportunity to contribute at a senior conceptual level without the commitment of a full-time position.
• Flexible working arrangements, with studio attendance required when needed for collaboration, meetings, creative sessions, workshops, and project requirements.
• Opportunity to work across a variety of creative and digital projects.