Performance Marketing Specialist

Performance Marketing Specialist – Google Ads, Meta Ads & LinkedIn Ads****Position Type: Full-Time, Remote

Working Hours: U.S. Time Zones

About the Role At Pavago, one of our clients is hiring a Performance Marketing Specialist to build, manage, optimize, and scale paid media campaigns across multiple digital advertising platforms.

This is a hands-on performance marketing role, not a strategy-only position. You’ll be actively managing campaigns, analyzing performance, testing creatives and audiences, troubleshooting conversion tracking, and making daily optimizations designed to improve ROAS, CPL, CPA, and overall conversion performance.

You’ll work across:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube Ads
• Display advertising
• Retargeting and paid acquisition channels

If you enjoy turning campaign data into measurable growth and know how to scale paid media without sacrificing efficiency, this role is a strong fit.

What You’ll Own****Paid Media Campaign Management Build, launch, and manage campaigns across:

• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• YouTube Ads
• Display and retargeting platforms

You’ll:

• Develop campaigns for lead generation, conversions, remarketing, and brand awareness.
• Structure campaigns, ad groups, audiences, and targeting effectively.
• Manage budgets and bid strategies.
• Build and refine audience segments.
• Monitor campaign delivery and performance daily.
• Manage multiple campaigns or accounts simultaneously.

Campaign Optimization & Scaling Take direct ownership of paid media performance.

You’ll continuously optimize:

• Cost Per Click (CPC)
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Click-Through Rate (CTR)
• Conversion Rate
• Return on Ad Spend (ROAS)

You’ll:

• Identify underperforming campaigns quickly.
• Adjust bids, budgets, targeting, placements, and audiences.
• Improve ad relevance and conversion efficiency.
• Identify winning campaigns and scaling opportunities.
• Scale profitable campaigns while maintaining performance.
• Make data-backed optimization decisions rather than relying on assumptions.

Creative Testing & Funnel Optimization Develop structured testing programs across:

• Headlines
• Ad copy
• Creatives
• Audiences
• Calls-to-action
• Landing pages

Collaborate with designers and content teams to develop stronger advertising assets based on campaign data.

Analyze funnel performance to identify:

• Conversion bottlenecks
• Landing-page friction
• Messaging gaps
• Audience-quality issues
• Opportunities to improve conversion rates

Translate performance data into clear recommendations for creative and funnel improvements.

Conversion Tracking, Analytics & Attribution Implement, maintain, and troubleshoot tracking using:

• Google Analytics 4 (GA4)
• Google Tag Manager
• Meta Pixel
• Platform conversion tracking
• Attribution systems

Ensure accurate measurement across paid campaigns, landing pages, and conversion funnels.

You’ll:

• Validate conversion events.
• Troubleshoot tracking discrepancies.
• Analyze user behavior and conversion paths.
• Identify funnel drop-offs.
• Maintain reliable attribution and reporting.
• Ensure optimization decisions are based on accurate data.

Reporting & Performance Insights Prepare clear, actionable performance reporting covering:

• ROAS
• CPL
• CPA
• CPC
• CTR
• Conversion rates
• Lead volume
• Revenue contribution
• Budget efficiency

Provide weekly campaign summaries that clearly communicate:

• What is performing well.
• What is underperforming.
• What has been changed.
• What should be tested next.
• Where additional budget can be deployed profitably.

Cross-Functional Collaboration Work closely with:

• Marketing teams
• Designers
• Content teams
• Sales teams
• Leadership

Ensure paid acquisition efforts align with broader revenue and marketing objectives.

Support integrated marketing initiatives involving:

• Paid media
• SEO
• Email marketing
• Organic content
• Lead nurturing

*Required Experience & Skills**Core Requirements 3+ years of hands-on paid media or performance marketing experience.

• Strong practical experience with:
• • Google Ads
    • Meta Ads Manager
    • LinkedIn Ads
• Proven experience managing and optimizing paid campaigns directly.
• Demonstrated ability to:
• • Reduce CPA and CPL.
    • Improve ROAS.
    • Increase conversion rates.
    • Scale successful campaigns profitably.
• Strong understanding of:
• • PPC
    • Conversion tracking
    • Attribution
    • Retargeting
    • Funnel optimization
    • Audience targeting
• Hands-on experience with:
• • Google Analytics 4 (GA4)
    • Google Tag Manager
    • Meta Pixel
    • Reporting dashboards
• Strong analytical and problem-solving skills.
• Strong written and verbal English communication.
• Ability to work independently during U.S. business hours.

Nice-to-Have Experience* Lead generation campaign experience.

• E-commerce paid media experience.
• Experience building retargeting funnels.
• Experience managing multiple advertising accounts or client portfolios.
• Experience managing significant monthly advertising budgets.
• Familiarity with:
• • HubSpot
    • Salesforce
    • Marketo
    • Marketing automation platforms
• Google Ads Certification.
• Meta advertising certifications.
• Experience collaborating with creative teams on performance-driven ad assets.

What Makes You a Strong Fit You:

• Think in terms of ROAS, CPA, CPL, conversions, and revenue, not just clicks and impressions.
• Are comfortable spending significant time directly inside advertising platforms.
• Know when to optimize, when to test, and when to scale.
• Can diagnose why a campaign is underperforming.
• Understand the relationship between ads, audiences, landing pages, tracking, and conversions.
• Combine analytical thinking with creative experimentation.
• Make decisions based on data.
• Proactively identify performance issues instead of waiting for instructions.
• Take ownership of campaign outcomes.

What a Typical Day Looks Like Your day may include:

• Reviewing campaign dashboards and overnight performance.
• Monitoring spend, conversions, CPA, CPL, and ROAS.
• Adjusting budgets and bid strategies.
• Optimizing audiences, keywords, placements, and targeting.
• Launching new Google, Meta, or LinkedIn campaigns.
• Reviewing creative performance and planning new A/B tests.
• Analyzing landing-page and funnel conversion rates.
• Troubleshooting GA4, GTM, Meta Pixel, or conversion-tracking issues.
• Collaborating with designers on new advertising creatives.
• Reviewing retargeting performance.
• Preparing campaign reports and optimization recommendations.
• Identifying opportunities to scale winning campaigns.

In short: you drive scalable growth through hands-on paid media execution, accurate tracking, continuous testing, and data-backed optimization.

Key Metrics for Success* Return on Ad Spend (ROAS)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Conversion Rate
• Click-Through Rate (CTR)
• Lead and revenue growth
• Budget efficiency
• Campaign scalability
• Tracking and attribution accuracy
• Consistency and speed of campaign optimization

Why This Role Stands Out* Direct impact on revenue and business growth.

• Hands-on ownership of paid media performance.
• Exposure to multiple advertising platforms and acquisition funnels.
• Opportunity to manage and scale significant campaign budgets.
• High autonomy over testing and optimization.
• Fully remote environment.
• Strong career progression into:
• • Senior Performance Marketing Specialist
    • Paid Media Manager
    • Growth Marketing Manager
    • Performance Marketing Lead

Spark Hire Intro Video As part of the application process, you’ll be asked to complete a short Spark Hire intro video.

We’d like to hear about:

• Your overall paid media and performance marketing experience.
• Your hands-