Product Manager - UC - Yealink

MAIN PURPOSE OF POSITION:

To manage and grow the Unified Communication product category in line with the company’s strategic direction. The Product Manager ensures the financial performance, marketing effectiveness, partner enablement, and operational readiness required to meet vendor and internal targets. The role involves proactive product ownership, cross-team collaboration, and execution of tactical plans that support market share growth and customer satisfaction.

Product Manager – Unified Communications Job Duties and Responsibilities.

The Product Manager – Unified Communication (UC) is responsible for driving the success of the UC product portfolio through strategic planning, financial oversight, marketing execution, and operational efficiency. This role includes product lifecycle management, vendor engagement, channel enablement, and revenue accountability. The Product Manager ensures alignment with business goals by managing budgets, CRM systems, training programs, and cross-functional coordination to grow sales and profitability across the Unified Communication space.

Pillars of Growth

Market Penetration

• Develop strategies to increase market share in existing segments.
• Strengthen relationships with existing customers and partners.
• Implement targeted marketing and sales campaigns to drive deeper market reach.
• Analyse competitor activities and adjust strategies accordingly.

Market Development

• Identify and explore new geographic regions and industry verticals.
• Develop go-to-market strategies for untapped customer segments.
• Build partnerships and alliances to facilitate expansion into new markets.
• Ensure compliance with regional business regulations and standards.

Product & Service Development

• Drive innovation in product offerings to meet evolving market needs.
• Collaborate with Unified Communication vendors to introduce new solutions and enhance existing ones.
• Align sales and technical teams to effectively position new offerings.
• Monitor customer feedback to continuously improve product and service portfolios.

Diversification

• Identify opportunities to diversify revenue streams through complementary business areas.
• Explore partnerships to expand service capabilities.
• Develop and execute strategies for cross-selling and upselling within the portfolio.
• Assess market trends and emerging technologies to identify diversification opportunities.

Financial Excellence

Budgets & Income Statements

• Own and achieve revenue, gross (GP) and net profit (NP) targets.
• Track, review, and manage annual budgets assigned to all UC brands.
• Deliver accurate and timely Revenue, Gross Profit (GP) and Net Profit (NP) forecasting and reporting to leadership.
• Conduct monthly reviews of Income Statements vs Budgets (MDF, rebates, revenue allocations).
• Ensure expenses and spending stay within approved budget frameworks.
• Host regular meetings with Finance, Vendors, and Marketing for accurate budget alignment.

Monthly Results Analysis

• Track, review, and manage annual budgets assigned to all UC brands.
• Monitor monthly Net Profit and Turnover vs targets.
• Proactively identify gaps and implement corrective action.

Cost Management

• Perform daily expense tracking and cost analysis.
• Ensure accurate cost and rebate allocations per product.
• Manage vendor credits for UC brands.
• Mitigate margin erosion by tracking financial KPIs.
• Forecast revenue and GP for the assigned portfolio.
• Ensure brand profitability through effective pricing and vendor incentive programs.
• Manage aged stock with sales plans and weekly reporting.
• Submit stock orders aligned to run rates, projects, and promotions.
• Ensure DEMO/POC equipment tracking, onboarding, and return process.
• Coordinate with RMA Manager to manage credits, returns, and vendor reconciliations.
• Ensure order fulfilment, forecasting, and product availability processes are optimized.
• Drive effective inventory control by monitoring stock levels, order cycles, and storage optimization to minimize holding costs.
• Implement processes for identifying, reporting, and reducing aged, slow-moving, and obsolete stock across product categories.
• Collaborate with sales and procurement teams to develop clearance strategies for aged inventory and to ensure optimal stock turnover.
• Utilize data analytics to improve demand forecasting, replenishment planning, and inventory accuracy

Operational Compliance

• Optimize business processes to improve efficiency and customer satisfaction.
• Ensure seamless supply chain and logistics operations in collaboration with internal teams.
• Monitor and improve service levels, turnaround times, and order fulfilment.
• Establish and enforce policies, procedures, and compliance measures.
• Ensure adherence to legal, regulatory, and compliance requirements.
• Mitigate risks related to financial transactions, vendor agreements, and partner engagements.
• Maintain corporate governance standards and ethical business practices.

Operational Excellence

CRM & Pipeline Management

• Maintain accurate CRM records on partners, projects, and deals.
• Drive weekly pipeline and commit review meetings with sales.
• Report accurately on stock, sales, and project forecasts from CRM/Accpac.
• Provide improvement feedback on CRM workflows, reporting, and performance.
• Manage aged stock with sales plans and weekly reporting.
• Submit stock orders aligned to run rates, projects, and promotions.
• Ensure DEMO/POC equipment tracking, onboarding, and return process.
• Coordinate with RMA Manager to manage credits, returns, and vendor reconciliations.
• Ensure order fulfilment, forecasting, and product availability processes are optimized.
• Drive effective inventory control by monitoring stock levels, order cycles, and storage optimization to minimize holding costs.
• Implement processes for identifying, reporting, and reducing aged, slow-moving, and obsolete stock across product categories.
• Collaborate with sales and procurement teams to develop clearance strategies for aged inventory and to ensure optimal stock turnover.
• Utilize data analytics to improve demand forecasting, replenishment planning, and inventory accuracy

Stock Control

• Maintain accurate CRM records on partners, projects, and deals.

REQUIREMENTS:

Internal training associated with competencies:

• During the first week of your employment, you'll be presented with a meticulously crafted learning map designed to seamlessly guide you through your on-the-job training experience.

Requirements:

• A bachelor’s degree in business administration, finance, or a related field would be advantageous.
• 5-7 years’ of Product Management in the Unified Communication industry.
• Demonstrable experience in a similar position.
• Strong comprehension of and experience in Unified Communication solutions.
• Experience with the products/solutions from the top Unified Communication vendors
• Relevant experience in the technology industry.
• Demonstrable history of involvement in designing and implementing new products or product lines.
• Information Technology sales and/or pre-sales experience.
• Strong comprehension of and experience in Unified Communication solutions.
• Experience with the products/solutions from the top Unified Communication vendors
• Relevant experience in the technology industry.
• Demonstrable history of involvement in designing and implementing new products or product lines.
• Information Technology sales and/or pre-sales experience

Skills and Abilities

• Advanced Excel skills, including pivot tables and data analysis for forecasting, reporting, and budgeting.
• Communication (written & verbal) for engaging with internal teams, partners, and vendors professionally and persuasively.
• CRM and ERP system usage (e.g., Accpac) for opportunity tracking, reporting, and operational ac