Product Marketing Planner

Purpose of the Role

To plan, coordinate and drive assigned product-focused marketing activity, including product launches, product promotions, product mailers, catalogues, sales-support material and related campaign requirements. The role turns approved product priorities into accurate product information, practical plans, complete briefs, stakeholder follow-up and execution-ready handovers, while owning the day-to-day marketing tools and product-campaign information used to support delivery.

Key Performance Areas

Product campaign planning and coordination

• Prepare clear plans, timelines, deliverables and dependencies for assigned product activity.
• Drive follow-through from approved priority to execution-ready handover.
• Escalate blocked work and priority conflicts.

Product information readiness and accuracy

• Gather, verify and structure product information for campaigns, mailers, catalogues and sales tools.
• Resolve missing details and inconsistencies promptly.
• Ensure downstream teams receive complete and usable information.

Product marketing tools and data ownership

• Maintain the day-to-day tools, source files, schedules, campaign information and status records used for product-campaign delivery.
• Ensure product-campaign data remains accurate, current and traceable.
• Identify tool or data gaps and propose improvements within Operations standards.

Briefing and handovers

• Prepare complete product briefs with context, content needs, specifications, imagery, timing and intended use.
• Hand complete requirements to Creative Studio and Visual Content at the correct stage, and hand approved rollout requirements to the Marketing Operations Coordinator for practical campaign execution.
• Communicate changes promptly.

Stakeholder coordination and follow-through

• Coordinate product, sales and business inputs, approvals and dependencies.
• Provide practical status updates.
• Keep assigned product activity moving through active follow-up.

Minimum Skills and Knowledge Required

• Bachelor’s Degree or National Diploma in Marketing, Business, Communications, Product Marketing or a related field.
• Training or experience in CRM, email marketing, marketing automation, catalogue or product-information systems would be advantageous.
• Strong working proficiency in Microsoft Office and relevant product-campaign, catalogue, CRM, email or planning tools.
• 3+ years of experience in marketing coordination, product marketing support, campaign planning, sales enablement or a similar role.
• Experience gathering, checking, structuring and maintaining product information for marketing use.
• Experience with product launches, promotions, mailers, catalogues or sales-support activity.
• Strong practical understanding of tools used for product campaign planning, information management, catalogues, briefing, tracking and delivery.
• Ability to coordinate product requirements, timelines, approvals, dependencies and handovers across stakeholders and marketing teams.
• Ability to identify missing product information, unclear requirements, tool gaps, campaign risks or priority conflicts before they delay execution.
• Strong written communication and ability to organize product and campaign information clearly.

Competencies

• Product-marketing thinking
• Planning and organisation
• Accuracy and attention to detail
• Systems and process orientation
• Stakeholder coordination
• Commercial awareness
• Follow-through
• Problem-solving
• Campaign execution orientation
• Clear communication
• Ability to work under pressure