Public Relations & Brand Communications Manager

Position Summary

The Public Relations & Brand Communications Manager will be responsible for developing and executing DocTalk's public relations and corporate communications strategy to increase brand awareness, strengthen credibility, and position DocTalk as South Africa's leading telehealth platform.

The successful candidate will build and maintain strong relationships with media, journalists, healthcare stakeholders and strategic partners while identifying opportunities to promote the company's mission, achievements and impact through earned media and strategic communications.

Key ResponsibilitiesPublic Relations & Media Relations

• Develop and execute DocTalk's public relations strategy.
• Build and maintain relationships with journalists, editors, producers and media houses.
• Identify and secure opportunities for media interviews, television appearances, radio interviews, podcasts and press features.
• Write and distribute press releases, media statements and announcements.
• Monitor media coverage and identify new publicity opportunities.

Brand Communications

• Develop compelling stories that communicate DocTalk's mission and impact.
• Position company executives as thought leaders within the healthcare and technology sectors.
• Create articles, opinion pieces and media content for publication.
• Ensure consistent messaging across all external communications.
• Manage corporate announcements and partnership launches.

Strategic Partnerships

• Support communications relating to medical scheme partnerships, universities, student accommodation providers, pharmacies and corporate organisations.
• Prepare communication plans for new product launches, campaigns and strategic initiatives.
• Assist with event planning and media engagement for launches and public events.

Reputation Management

• Protect and strengthen the DocTalk brand.
• Monitor public perception of the company.
• Assist in managing sensitive communications and media enquiries.
• Develop communication strategies for crisis situations when required.

Internal Communications

• Work closely with management to identify newsworthy developments.
• Collaborate with the marketing team to maximise campaign reach.
• Provide regular reports on PR performance and media exposure.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Number of quality media placements secured.
• Television, radio and podcast interviews obtained.
• National and regional press coverage.
• Growth in brand awareness.
• Growth in positive media sentiment.
• Successful launch of strategic partnerships.
• Quality of relationships developed with journalists and media organisations.
• Thought leadership opportunities secured for DocTalk executives.

Minimum Requirements

• Degree or Diploma in Public Relations, Communications, Journalism, Marketing or a related field.
• Minimum five years' experience in Public Relations, Corporate Communications or Media Relations.
• Proven track record of securing national media coverage.
• Exceptional written and verbal communication skills.
• Strong relationship-building and networking abilities.
• Excellent organisational and project management skills.
• Valid driver's licence.

Advantageous

• Existing relationships with South African journalists and media houses.
• Experience within healthcare, technology or startup environments.
• Experience developing executive thought leadership.
• Experience in crisis communication and reputation management.
• Knowledge of digital marketing and social media communications.

Personal Attributes

• Strategic thinker with a proactive approach.
• Exceptional storyteller and communicator.
• Confident engaging with executives, media and stakeholders.
• Highly organised and able to manage multiple priorities.
• Professional, creative and results-driven.
• Passionate about building brands that make a meaningful impact.

Why Join DocTalk?

This is an opportunity to play a pivotal role in building one of South Africa's most ambitious digital healthcare brands. You will work alongside an entrepreneurial leadership team committed to improving access to quality healthcare while helping shape the future of telehealth in South Africa.

How to Apply

If you are passionate about building brands, creating meaningful media exposure, and making a real impact in South African healthcare, we'd love to hear from you.

Please email the following to info@doctalk.co.za:

• Updated Curriculum Vitae (CV)
• Motivation Letter explaining why you believe you are the ideal candidate for this role
• Examples or links to media coverage you have personally secured (where available)
• Salary expectation
• Notice period (or earliest available start date)

Subject Line: Application – Public Relations & Brand Communications Manager

Only shortlisted candidates will be contacted.

Pay: R15 000,00 - R35 000,00 per month

Experience:

• Public Relations, Media Relations: 5 years (Required)

Work Location: Hybrid remote in Benoni, Gauteng