PUBLIC RELATIONS PRACTITIONER

VACANCY: PUBLIC RELATIONS PRACTITIONER

PATERSON C2

Does a fast-paced career in Public Relations excite you? Do you like building relationships? Do you like working on online campaigns that speak to the younger generation? Are you an organised, cool-tempered, yet enthusiastic professional who can juggle multiple tasks at the same time? Are you a creative and strategic communicator with a passion for making a difference? If so, the Western Cape Blood Service wants you.

Should you be successful, you will join a team of driven, creative thinkers within the Marketing and Public Relations department, making a daily difference in people’s lives. The Public Relations department comprises a very small, highly functional, multi-skilled team with a positive, can-do attitude.

Responsibilities

• Develop and implement strategic PR campaigns, both internally and externally, to raise awareness about blood donation and its importance.
• Manage various internal CSI projects.
• Understand the complexities of online/digital marketing and implement various online campaigns for different target audiences.
• Write, edit, and collate content for various publications, including newsletters, media releases, press pitches, blogs, and other articles for publications (traditional and digital).
• Manage community and youth media plan; this will include tracking of media exposure, measuring ROI, and conducting interviews.
• Build and maintain a network of media and other external stakeholder partnerships that can be leveraged to promote the WCBS brand and drive awareness and recruitment campaigns.
• Collaborate cross-functionally to coordinate WCBS events - including meetings, open days, recognition awards, AGM, and initiatives that support our mission.
• Assist with internal and external branding, brand audit, and liaising with suppliers.
• Manage the corporate milestone gift program as well as the annual roll-out of the corporate uniform and the monthly management thereof.
• Manage the overall process of department procurement and payments, including managing contracts and contributing to annual budget planning.
• Manage customer complaints, suggestions, and queries.

Minimum Requirements

• Matric Certificate
• Relevant National Diploma or Bachelor’s Degree in Public Relations/Marketing or Communications
• At least 3 years working experience within a Public Relations or Marketing Role.
• Computer literate – Microsoft Office
• An unendorsed code 08 driver’s licence
• Proven track record of successfully executing both traditional and digital public relations campaigns and managing media relations.
• At least 2 years of experience within a digital marketing environment (added advantage).
• Copy-editing certificate/qualification would be advantageous
• Video editing skills for creating captivating visual content would be advantageous
• Afrikaans and/or 3rd language is advantageous

A combination of the following skills, knowledge, and attributes is required:

• Exceptional written and verbal communication skills
• Strong organisational skills, analytical skills, and attention to detail
• Ability to work under pressure and manage multiple projects simultaneously, and adapt to a very fast-paced environment
• Deadline-driven
• Self-motivated and a team player

N.B. Write a motivation letter explaining why you are the best candidate for the job. Detail what digital and traditional PR and Marketing experience you have that will be of value to us and what you will bring to the team should you be the successful candidate. Also, add a link to your portfolio or attach examples of your press writing, published work, and successful campaigns.

The letter should not be longer than 500 words.

As part of the recruitment and selection process, you must complete an online psychometric assessment.

Western Cape Blood Service is an equal opportunity employer. Kindly visit our website, www.wcbs.org.za, and follow the links to apply.

Should you not receive feedback within 4 weeks of submitting your application, please consider this unsuccessful.

Closing Date: Thursday, 03 September 2026