RMG Strategy Manager Beer RTDs

Purpose of the Job:

As commercially savvy, insights driven RMG analyst, you are accountable to generate transformative insights, identify new opportunities and proposals to unlock value. You work with cross-functional team to create strong holistic (RMG) plans to fuel sustainable profitable growth for HEINEKEN.

Key Responsibilities:

• Support RMG strategy & priority initiatives design and value growth delivery in line with OpCo commercial strategy (incl. KPIs & action plans) – Leverage cutting edge analytics (see below) to identify value growth opportunities. Preparing commercial scenario’s leveraging (advanced) analytics, category insights and supporting research – Propose and ensure clear execution guidelines, across the RMG levers (with Sales and marketing) to secure perfect execution – Prepare monthly OpCo RMG Councils with RMG OpCo Manager and key stakeholders
• Drive RMG opportunity identification for the Region in collaboration with cross-functional teams (Finance, Category, Sales, Marketing) and track RMG performance – Apply global methodology in identifying Price, PPA, Promo, Mix, D&TT; opportunities (across on and off trade channels)
• Assess on a regular basis Brand/Customer/Channel performance and identify key levers and actions to improve across full region within RSA – Track competitor and leading CPG companies’ RMG strategies (including analysis/decomposition of Rev/HL drivers) – Identify areas of opportunity for HEINEKEN and create proposals on how to implement
• Full regional and function RMG support providing upskilling and business case support – Run function specific training programs in the OpCo – Provide insights through performance dashboards (e.g., Cockpit if available) – Support Sales Teams to articulate clear sales arguments from RMG insights and plan

o KPIs, Measure of Success Value Tracking

• RMG Bridge
• SNOW funnel
• Price vs. non price value contribution

o Business KPIs

• Penetration
• Volume
• Market Share (Vol. & Val.)
• Gross Revenue
• Net Revenue
• Gross Profit

o RMG KPIs

• Variable Selling Expenses (VSE)
• Volume and Value market share
• Promotion ROI
• Total Discounts
• Share of working discounts

o B-CHAMP Analyses

• Price ladders
• Price corridors
• Promotion Calendar
• Mix drivers: brand/pack/channel

Job Requirements:

• A Bachelor's degree in business, finance, economics, or a related field. Advanced degree preferred.
• 5 - 10 years proven experience in RMG, promo analysis or data analysis
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent understanding of market dynamics, pricing methodologies, and revenue management best practices.
• Proficient in using revenue management tools
• Strong business and financial acumen and the ability to align revenue management strategies with overall business objectives.
• Exceptional communication and collaboration skills to work effectively with cross-functional teams.
• Ability to adapt to changing priorities and work in a fast-paced environment.
• Results-oriented mindset with a focus on achieving revenue growth and improving operating margin.

Demonstrates HEINEKEN Behaviours aligned to role expectations:

Deliver:

• Play to win & celebrate success.
• Deliver the goods.

Shape:

• Think consumer first.
• Make courageous moves.

Connect:

• Champion a culture of belonging.
• Learn, share & reapply.

Develop:

• Have real conversations.
• Embrace learning & growth.