Sales & Ads Operations Specialist

Sales & Ads Operations SpecialistRemote | 9:00 AM - 6:00 PM EST

About the Company

We're a lean in-house sales team specialized in helping high-ticket businesses convert more qualified leads into closed deals**.** The company focuses on performance-driven sales execution, combining skilled closers with structured sales processes to maximize conversion rates across inbound and booked appointments.

Instead of acting as a traditional outsourcing agency, we operate as an extension of a company's internal revenue team. Their approach emphasizes speed, consistency, and quality in sales conversations, ensuring every lead is handled with a conversion-first mindset.

Through a systemized sales process and trained closers, we help businesses increase revenue predictability, improve close rates, and scale their sales operations without the overhead of building a full internal team from scratch.

The Role

This is not a traditional EA, SDR, or video editor role. You will be the operational engine behind the founder, executing across funnels, lead generation, ad production, and content. Mitch brings the ideas, the copy, and the strategy. Your job is to make them live.

Half your week is marketing execution, building and deploying funnels, ads, and landing pages. The other half is lead operations, researching, enriching, and organizing prospect lists from platforms like Skool and Apollo. This is a hands-on role for someone who gets satisfaction from doing the work, not directing it.

What You'll Do

Funnel & Ad Operations

• Build, update, and troubleshoot GoHighLevel funnels and landing pages from the founder's written briefs
• Deploy ad creatives, copy, and landing pages across Meta (Instagram & Facebook)
• Edit and produce VSLs and short-form ad videos using CapCut or similar tools
• Set up and QA campaigns, catching broken links, misaligned flows, and technical issues before they cost money
• Proactively flag and fix what isn't working

Lead Research & List Building

• Research and build targeted lead lists from Skool, Apollo, and comparable platforms
• Enrich contact data, finding emails, phone numbers, company details, and qualification signals
• Score and classify leads based on defined criteria (active communities, book-a-call funnels, memberships)
• Maintain clean lead lists suitable for outbound outreach and Meta lookalike audiences
• Follow existing SOPs and iterate as the strategy evolves

Content & Video Editing

• Edit raw talking-head and selfie-style footage into polished Instagram Reels and YouTube Shorts
• Cut long-form video (30+ minutes) into highlights with captions, music, sound effects, and branded formatting
• Identify the most shareable moments without needing the founder to mark every clip
• Design basic graphics and visual assets for ads, landing pages, and social media

Marketing Systems & CRM

• Maintain and organize the GoHighLevel CRM, contacts, tags, pipelines, and automations
• Use AI tools (ChatGPT, Claude, and others) to accelerate research, content, and task execution
• Document processes and update SOPs as workflows evolve
• Flag issues before they become problems, bring solutions, not just status updates

Tools GoHighLevel · Apollo · Meta Business Suite · CapCut / Adobe Premiere · Canva · ChatGPT / Claude · Slack · Google Workspace

What We're Looking For

Must-Have

• Hands-on GoHighLevel experience, you've built or managed funnels, not just watched tutorials
• Strong research instincts, you know how to find information that isn't easy to find
• Lead generation and data enrichment experience (Apollo or comparable tools)
• Daily proficiency with AI tools, ChatGPT, Claude, or similar
• Video editing skills, CapCut, Adobe Premiere, or equivalent
• Basic graphic design ability, Canva or Adobe tools
• Polished written and spoken English
• Extremely organized with high attention to detail, nothing falls through the cracks
• High responsiveness

Nice to Have

• Background in high-ticket coaching, consulting, agency, or info-product businesses
• Familiarity with the Skool ecosystem, communities, offers, memberships
• Experience repurposing long-form content into short-form clips
• Meta Ads Manager experience, setup, monitoring, or troubleshooting
• Knowledge of email deliverability best practices
• Experience supporting a founder or solo operator directly

Pay: R19 663,00 - R22 941,00 per month

Work Location: Remote