Sales Coordinator

The Cape Town International Convention Centre Company (RF) SOC Limited is so much more than just another convention centre. An exceptional centre requires exceptional staff and the culture of the CTICC is one of teamwork, recognition, personal accountability, and service excellence. We understand that our people are the sole contributors to our success, as a result, we make every effort to ensure that we recruit, and retain talented, qualified, and enthusiastic leaders, who are team players, able to embrace our values, fit in with our culture and recognise the value of hard work in a dynamic exciting environment.

The main purpose: To contribute to the achievement of sales targets by supporting Sales Executives with administrative requirements, responding to enquiries from the market, coordinating sales activities and maintaining good customer relationships to maximise revenue through increased bookings across the sales office.

Reporting to the: Manager: National Sales

Key responsibilities will include but are not limited to:

1. Coordinate exhibitions

• Provide coordination and administrative support to all Sales Executives.
• Monitor and manage the sales inbox.
• Handling urgent calls, emails, and messages when Sales Executives are unavailable.
• Respond to sales enquiries within 24 hours from new and existing client enquiries on behalf of Sales Executives.
• Research and lead generation for sales.
• Assists in all day-to-day activities related to reactive sales with a focus on providing accurate and thorough quotations in a timely manner in line with CTICC standards and follow ups that enable achievement of revenue objectives.
• Determine the exact needs of the client to advise on best suited venues and products and services.
• Provide feedback from clients to enhance the CTICC product functioning and service delivery.
• Negotiate rates within the authority framework and yielding policy.
• Coordinate and conduct site inspections for potential and existing clients.
• Carry out relevant reporting/administrative requirements of the job regularly.
• Communicates booking information to all relevant departments.
• Work closely with the team to help achieve Department objectives.
• Any other assistance over and above the duties in this job description as required by CTICC on an ad hoc basis.
• Upsell all services e.g., Food and Beverage, Audio Visual (AV), digital offerings, safety and security, medics etc.
• Leads research for new events.
• Assisting the Sales executives in setting up sales calls.

2. Financial

• Meet and exceed annual revenue and event number targets for the market segments.
• Negotiate rates with clients and offer variety of options to ensure that the client budget is met; however, that CTICC yields maximum revenue.
• Upsell CTICC additional services i.e., catering, audio-visual, décor etc.

3. Client and stakeholder management

• Ensuring proper interdepartmental communication.
• Represent the CTICC at relevant trade shows, workshops and industry functions if required.
• Manage and maintain meaningful relationships with industry stakeholders and partners by conducting site inspections and attending or hosting CRM Events.
• Update the CRM system with new client and stakeholder details.
• Involve the relevant departments at client meetings to ensure that proper communication and event handovers are maintained.
• Ensure client service delivery is according to expectations and achieve 80% in Customer Survey Reports.

4. Reporting and database management

• Completing sales reports required for analysis.
• Weekly lost opportunities report.
• Weekly quotes pending report.
• Maintain the CTICC contact database on EBMS.
• Maintain the EBMS Opportunity database with intellectual property on each event, including correct segmentation and contact details.
• Monthly report on key performance indicators as set by the Manager: National Sales.
• Ad-hoc reports as may be requested from time to time.

Minimum qualifications and experience:

• Certificate in Event Management, Tourism or Hospitality (NQF level 5).
• Minimum three (3) years’ experience in a similar position.

Skills and attributes:

• Excellent understanding of key computer programmes (Excel. Word, etc.)
• A well-disciplined individual with a customer orientated "can do" personality.
• High level of professionalism and confidence.
• Able to work independently and within a team.
• The ability to multitask, work in a fast-paced environment, and meet deadlines.
• Excellent communication sales, and customer service skills.
• Good administrative, organizational, and problem-solving skills.
• Ability to work unusual hours during busy periods.
• Attention to detail.
• Determined individual with an understanding and flair for the hospitality and events industry.
• Must be able to continually assess customer needs and requirements, while providing input into the forecasting cycle.
• Exposure to an event management software programme, is advantageous.

Kindly apply for this position through our applicant tracking system: https://cticc.recruitee.com/ before 17h00 on the 24 August 2026 by completing the Employment Application Form and submitting your highest qualifications and CV. Only shortlisted candidates and complete applications will be considered.

The CTICC is committed to Employment Equity and take the approved EE Plan into account during the recruitment process. Remuneration will be discussed with the successful candidate.

The CTICC reserves the right to close this advert at any given time and should you not hear from CTICC within 30 days consider your application unsuccessful.

For more information on the Cape Town International Convention Centre please visit: www.cticc.co.za