Sales Development Representative

Job Title: Sales Development Representative (Telesales)

Purpose:

This role is focused entirely on client acquisition . The objective is to generate qualified meetings for our senior sales team by engaging target decision-makers through outbound cold calls. Success depends on strong cold calling ability, concise value pitching, and a working understanding of IT recruitment, particularly within the SAP ecosystem.

Key Responsibilities:

• Outbound Cold Calling: Make a high volume of outbound cold calls each day to engage IT Directors, SAP Programme Leads, and HR/Procurement stakeholders across the EU and parts of the US.
• Lead Qualification: Identify genuine business opportunities by qualifying prospects for current or upcoming SAP hiring needs, open vacancies, or project resource gaps.
• Meeting Scheduling: Secure meetings for the senior strategic sales team with decision-makers in target organisations.
• Use of Marketing Data: Contact engaged leads from our digital campaigns (approx. 40+ engaged contacts weekly from 1,400+ generated), focusing efforts on high-probability targets.
• CRM & Data Utilisation: Work efficiently with provided outreach and intent data lists to maximise conversion from engagement to meetings.

Non-Negotiable Requirements:

• Proven Outbound Sales Experience: Must have a verifiable track record in outbound cold calling, ideally in a high-dial environment (e.g. 60+ dials/day).
• IT Recruitment Background: A working knowledge of IT recruitment services, particularly within ERP/SAP, is essential. The candidate must be able to understand and communicate the value of our service offering in this space.
• Not Suitable: Candidates from solely inbound, general recruitment, or unrelated sales backgrounds will not be considered.

KPIs:

• Number of qualified client meetings booked per week
• Daily call volume and talk time
• Conversion rate from engaged contact to booked meeting
• Number of BD pitches delivered

Core Competencies:

1. Outbound Sales Proficiency

• Skills: High-volume cold calling, objection handling, concise value pitching
• Behaviour: Persistent, confident, target-driven

1. IT Recruitment Knowledge

• Skills: Understanding of recruitment lifecycle and SAP/IT staffing context
• Behaviour: Able to speak credibly with IT/SAP stakeholders

1. Lead Qualification & Opportunity Spotting

• Skills: Asking the right questions to identify real opportunities
• Behaviour: Commercially curious, sharp listener, outcome-focused

1. Relationship Initiation

• Skills: Establish quick rapport and build trust on first contact
• Behaviour: Personable yet purposeful

1. Collaboration & Communication

• Skills: Clear internal handovers to senior sales, accurate note-taking
• Behaviour: Professional, reliable, and client-centric