Sales Executive (Bookings, Sales & Client Management)

ENTERTAINMENT INDUSTRY BUSINESS

Established 14 Years | Office-based, business park in Maitland, Cape Town

Job Description

Entertainment Sales Executive (Bookings, Sales & Client Management)

Position

Entertainment Sales Executive

Reports to

Founder & COO

Location

On-site / fully office-based, business park in Maitland, Cape Town (exact address shared with shortlisted candidates)

Type

Permanent, full-time (Monday–Friday)

Package

R18,500 – R25,000 per month (commensurate with experience) + performance-based bonus

Direct report

One direct sales report

Purpose

Own the bookings and sales pipeline, manage key client and artist relationships, and drive revenue growth for our premium event and performer booking services.

Position Overview

We are seeking a driven and detail-oriented Entertainment Sales Executive with a minimum of five years’ proven experience in sales within the event, entertainment and hospitality industry. This is an exciting opportunity to own our bookings pipeline, manage key client relationships, and drive revenue growth for our premium event and performer booking services.

The successful candidate should have experience with a CRM management platform — particularly Zoho CRM — and be proficient with the full Microsoft Office Suite. They will bring strong administrative discipline, a genuine understanding of the entertainment product, and the client-service instincts to match.

About the Company

Since 2012, we have established ourselves as a premium service provider in the events and hospitality sector, distinguished by our specialisation in AV & Tech and Sound & Lighting solutions. Our exclusive partnership with a respected roster of artists, DJs and performers sets us apart in the industry, enabling us to deliver comprehensive, high-calibre bespoke experiences.

Recognised for our innovative, trend-setting approach and uncompromising commitment to excellence, we have become a trusted market leader. Our accomplished team consistently exceeds client expectations, and our sustained growth reflects both our reputation and the increasing demand for our services.

As we continue to expand, we are seeking an experienced Entertainment Sales Executive to join our dynamic organisation and support our ongoing success.

About the Role

As Entertainment & Event Services Sales Executive, you will own our office-based bookings and sales pipeline, manage a portfolio of high-value accounts, and serve as the primary point of contact for clients and artists alike. You will work within clearly defined KPIs set by the founder and COO, with the support of a direct sales report. Your role bridges account management, artist coordination, and revenue optimisation — ensuring seamless service delivery and a client experience that reflects our brand standards.

This is a fully office-based role. We are looking for someone who thrives in a structured, fast-paced environment and brings the administrative rigour, product knowledge, and interpersonal polish this seat demands.

Key Responsibilities

Bookings & Sales Pipeline Management

• Manage the full bookings pipeline from initial enquiry through to confirmed booking and post-event close.
• Ensure 100% of new leads are logged into Zoho CRM within 24 hours of receipt.
• Advance all enquiries through pipeline stages (Created, Qualified, Proposal Sent, Won, Lost) within 24 hours of each interaction.
• Identify leads that are stuck in pipeline stages, diagnose root causes, and take corrective action or escalate appropriately.
• Track lead volumes on a daily, weekly and monthly basis across the pipeline.
• Monitor lead source trends and frequently requested artists to inform pitching strategy.
• Identify duplicate records and correct CRM anomalies proactively.
• Maintain 95% accuracy in client data, event details and financial records at all times.

Client Communication & Relationship Management

• Acknowledge all client enquiries within 24 hours (excluding weekends and public holidays).
• Respond to clients within 24 hours of confirming performer availability.
• Follow up on proposals and formal quotes within 72 hours, targeting 80%+ client response rates.
• Forward complex briefs to senior management with full qualifying information.
• Conduct random quality checks on outbound client correspondence to maintain communication standards.
• Build and maintain strong, trust-based relationships with clients across both B2B and B2C segments.

Proposal & Quote Generation

• Ensure 90% of informal proposals meet company standards, including fees, artist bios, set lists, technical riders and event customisation details.
• Generate and send formal quotes, invoices and contracts within 12–24 hours of client confirmation via Zoho CRM.
• Confirm quote values are accurate, with particular attention to multi-day or high-complexity events.

Artist & Performer Coordination

• Confirm artist availability within 12–24 hours of client request.
• Escalate unresponsive artists within 24 hours.
• Maintain 100% compliance with artist booking confirmations and communicate status changes within 12 hours.
• Record agreed rates and verify invoices with 100% accuracy.
• Conduct monthly check-ins with 100% of assigned artists; update profiles, rates and marketing materials monthly.
• Track artist payments and ensure budgets are current at least one month prior to each event.

Revenue Growth & Upselling

• Identify and pursue upselling opportunities in at least 30% of enquiries (additional artists, premium packages, equipment hire).
• Achieve a minimum 20% conversion rate on upselling suggestions.
• Track conversion rates from lead to closed won/lost and report on trends to the founder/COO on an agreed cadence.
• Suggest upselling opportunities based on pipeline patterns and support improvement of follow-up communication quality.

Financial & Payment Tracking

• Track 100% of client deposits and update payment status daily.
• Monitor projected versus actual figures and flag discrepancies timeously.
• Track deposit and final invoice timelines actively to support deal closure.
• Resolve or escalate artist payment delays within 24 hours of identification.

Event Execution & Final Coordination

• Ensure 100% of event details (timelines, soundcheck times, hospitality requirements, etc.) are recorded and acknowledged by all parties.
• Perform final CRM data checks 48 hours before each event.
• Maintain thorough documentation of client and artist expectations.

Team Support & Sales Coordination

• Oversee and support the daily activities of a direct sales report, maintaining accountability to KPIs.
• Monitor task volumes and overdue items; identify workflow bottlenecks and suggest prioritisation.
• Support role clarity and continuity during team transitions or handovers.

Reporting & Post-Event Administration

• Submit weekly reports on lead status, outstanding payments, artist confirmations and unresolved challenges.
• Send thank-you emails and feedback requests within 4–7 days of each event.
• Close events in CRM as ‘Closed Won’ or ‘Closed Lost’ within 7 days of conclusion.
• Review pipeline dashboards to identify bottlenecks across stages and surface insights relevant to sales performance.

Key Performance Indicators (KPIs)

You will be measured against the following core KPIs, set and reviewed by the founder and COO:

Lead Management & CRM Compliance

• 100% of leads logged within 24 hours of receipt.
• 95%+ data accuracy across all client, event and financial records.
• 100% pipeline advancement within 24 hours of each interaction.

Client Communication

• 100% of enquiries acknowledged within 24 hours.
• 100% post-availability confirmation responded to within 24 hours.
• 80%+ response rate on follow-up proposals.

Artist Availability & Booking Confirmation

• Availability confirmed w