Sales Manager

Job title

Sales Manager (JHB Branch)

Reports to

Branch Manager

Direct Reports

Sales Consultants

Minimum qualifications and Experience

• Grade 12 or NQF 4 equivalent
• Tertiary Qualification in Business Management or equivalent
• Minimum of 10 years’ experience in HoReCa
• Minimum of 5 years’ experience in a Sales Manager Experience in HoReCa
• Minimum of 3 years Business Development Management Experience
• Minimum 3 years industrial catering / food service equipment sales
• Minimum of 3 in Laundry Sales
• Minimum 3 years bakery sales
• Experience in an Industrial environment
• Syspro knowledge would be an advantage
• Experience in managing internal and external stakeholders

Skills Required

• Advanced knowledge of Microsoft Office applications
• Project management knowledge
• High level of administration skills
• Sound business writing skills
• Exceptional customer service skills
• High level of initiative and resilience (“grafting” attitude)
• Must have own transport and a valid driver’s license

Level

Middle Management

Branch

Johannesburg

Objective

To leverage my sales expertise and industry knowledge to drive growth and customer satisfaction for a leading catering equipment company. I aim to build lasting client relationships by offering tailored equipment solutions that enhance operational efficiency for foodservice businesses, while consistently meeting and exceeding sales targets.

KEY PERFORMANCE OUTPUTS

Sales Leadership & Team Management

• Lead, motivate, and manage the sales team to achieve monthly, quarterly, and annual sales targets.
• Conduct regular one-on-one meetings with sales representatives.
• Monitor individual and team performance against budgets and KPIs.
• Identify training and development requirements within the sales team.
• Implement performance improvement plans where necessary.

· Create a high-performance sales culture focused on accountability and results

Sales Performance Management

· Develop and execute sales strategies to achieve revenue and profit targets.

· Track sales forecasts and pipeline opportunities.

· Ensure accurate sales reporting and CRM management.

· Monitor sales activities, quotations, opportunities, and conversion rates.

· Analyse sales trends and implement corrective actions when performance falls below expectations.

Client Relationship Management

· Build and maintain strong relationships with key customers and strategic accounts.

· Assist sales representatives with major customer negotiations.

· Resolve customer concerns and escalations in a professional and timely manner.

· Ensure high levels of customer satisfaction and retention.

Business Development & Sector Growth

· Identify and develop new business opportunities within the bakery, laundry, hospitality, retail, food service, healthcare, and industrial sectors.

· Actively drive the growth of the Bakery Equipment division through targeted sales initiatives, customer visits, demonstrations, and project opportunities.

· Develop and implement strategies to expand the Laundry Equipment division within laundromats, hotels, hospitals, student accommodation, healthcare facilities, and commercial laundry operations.

· Build and maintain relationships with bakery owners, hotels groups, mining industries, restaurants, retail, franchise groups, laundry operators, consultants, architects, and project managers.

· Develop market intelligence on industry trends, competitor activities, and emerging opportunities within the industry.

· Work alongside the sales team to increase equipment sales, service agreements, and replacement opportunities in these sectors.

· Establish annual growth targets and business development plans. Grow both Bakery and Laundry divisions.

· Identify and pursue large-scale projects and national account opportunities that support the company's strategic growth objectives.

Sales Coaching & Development

· Provide ongoing sales coaching and product training.

· Conduct field visits with sales representatives.

· Assist the team with large quotations, project opportunities, and sales presentations.

· Mentor sales staff on objection handling, closing techniques, and negotiation skills.

· Develop future sales leaders within the organization

Operational Excellence

• Ensure CRM and sales administration systems are maintained accurately.
• Monitor quotation turnaround times.
• Collaborate with Operations, Procurement, Service, and Finance departments to ensure customer commitments are met.
• Ensure compliance with company policies and procedures.

All other related tasks and responsibilities

Core Competency

Behavioral Indicators

Problem-Solving and Critical Thinking

Ability to identify issues or barriers and find innovative solutions to meet client needs.

Making informed decisions quickly, often with limited information, to drive sales and resolve challenges

Customer Focus

Builds strong relationships with dealers, distributors, consultants, and end-users; responds promptly to customer needs; ensures high levels of customer satisfaction; proactively addresses customer concerns.

Adaptability

Ability to adapt to changing customer needs, market conditions, and sales strategies.

Continuously upgrading product knowledge and learning new sales techniques to stay competitive.

Time Management

Effectively managing multiple clients, deals, and tasks while ensuring deadlines are met.

Efficiency streamlining processes and tasks to maximize productivity and minimize time spent on non-essential activities.

Commercial Acumen

Understands profit margins, pricing strategies, and market dynamics; evaluates financial impact of decisions; manages budgets effectively; balances customer needs with business profitability.

Negotiation & Influencing Skills

Copes effectively with pressure, demands and adversity. Effectively negotiates pricing and contracts; gains customer commitment through persuasive communication; manages objections professionally; achieves mutually beneficial outcomes.

Communication

Excellent communication and negotiation skills.

Strong communication and assertiveness

Safety Awareness

Safety Awareness Adheres to safety protocols to maintain a hazard-free environment.

The company is an equal opportunity employer and is guided by its Employment Equity plan in all recruitment decisions. Applicants with disabilities are encouraged to apply.

Please apply on the website https://vulcan.co.za/vacancies , alternatively send your CV and certified copies of ID and qualifications to hr@vulcan.co.za

Closing date: 29 September 2026

Work Location: In person