Sales Representative

Position Title

Sales Representative / Account Manager

Reporting To

Sales Manager / Managing Director

Location

Johannesburg, Gauteng (with regular client travel)

Employment Type

Full-Time

Company Overview

Barno is a manufacturer of bespoke marketing products and branded solutions. The

company specializes in delivering high-quality custom products, promotional displays,

branding solutions, and tailored marketing materials to corporate clients across various

industries.

The Sales Representative plays a key role in driving revenue growth, building long-term

client relationships, identifying new business opportunities, and ensuring excellent customer service throughout the sales process.

Purpose of the Role

To grow Barno’s sales revenue and customer base through proactive business development, account management, relationship building, and solution-based selling of bespoke marketing and branding products.

The Sales Representative is responsible for maintaining existing client relationships while actively pursuing new business opportunities and achieving monthly sales targets.

Key Responsibilities

1. New Business Development

 Identify and secure new business opportunities through cold calling, networking,

referrals, and client visits.

 Build and maintain a healthy sales pipeline.

 Generate leads within corporate, retail, hospitality, events, and promotional sectors.

 Conduct presentations and product demonstrations to prospective clients.

 Negotiate pricing, delivery timelines, and commercial terms.

 Convert quotations into confirmed orders.

2. Account Management

 Maintain and grow relationships with existing customers.

 Conduct regular client visits and follow-up meetings.

 Ensure high levels of customer satisfaction and repeat business.

 Identify upselling and cross-selling opportunities within existing accounts.

 Act as the primary point of contact for customer queries and project updates.

3. Sales Administration & CRM

 Prepare quotations and sales proposals accurately and timeously.

 Maintain accurate customer records and sales activity in the CRM system.

 Submit weekly sales reports, pipeline reports, and forecasts.

 Coordinate internally with production, procurement, and design teams to ensure

successful project execution.

 Monitor outstanding quotations and follow up consistently.

4. Market Intelligence

 Monitor competitor activity, pricing, and industry trends.

 Provide feedback on customer requirements and market developments.

 Identify opportunities for new product offerings and market expansion.

Key Performance Indicators (KPIs)

The Sales Representative will be measured on:

KPI Target / Measure

Monthly Sales Revenue Achieve monthly sales target

Gross Profit Margin Maintain required margin levels

New Business Generated Number/value of new accounts opened

Client Visits Minimum weekly visit target

Quotations Submitted Weekly/monthly target

Quote Conversion Rate Percentage converted to orders

Customer Retention Repeat business and client growth

CRM Compliance Accurate and up-to-date reporting

Pipeline Value Maintain healthy pipeline coverage

Debtors Management Assist with collections where required

Minimum Requirements

Qualifications

 Grade 12 / Matric (essential)

 Sales, Marketing, Business, or related qualification advantageous

Experience

 Minimum 3–5 years external sales experience

 Experience in B2B sales essential

 Experience in manufacturing, printing, branding, signage, promotional products, or

marketing industry advantageous

 Proven track record of meeting sales targets

Technical Skills

 Microsoft Office proficiency

 CRM system experience

 Strong quotation and negotiation ability

 Valid driver’s licence and own reliable vehicle

Competencies & Attributes

 Strong communication and interpersonal skills

 Relationship-building ability

 Self-motivated and target-driven

 Strong organisational and time-management skills

 Solution-based selling capability

 Commercial awareness and negotiation skills

 Professional presentation and client engagement

 Ability to work independently and under pressure

 Attention to detail and follow-through

Working Conditions

 Frequent travel to clients and meetings

 Combination of office-based and external sales activities

 Occasional after-hours networking or industry events

Remuneration Structure

 Basic salary (market related)

 Commission / incentive structure

 Fuel/travel allowance or company vehicle (where applicable)

 Cell phone and laptop allowance (if applicable)

Success Profile

A successful Sales Representative:

 Builds strong long-term customer relationships

 Consistently achieves or exceeds sales targets

 Generates profitable new business opportunities

 Represents the brand professionally

 Works collaboratively with internal teams

 Maintains excellent customer service and project follow-through

Pay: From R15 000,00 per month

Application Question(s):

• Do you have B2B sales experience and proven track record?

Education:

• High School (matric) (Required)

Experience:

• B2B Sales: 3 years (Required)

License/Certification:

• Driver's license and reliable vehicle (Required)

Location:

• Johannesburg, Gauteng (Required)

Work Location: In person