Purpose & Overall Relevance for the Organisation:

• Support in driving EM South business objectives via its own eCom channels.
• Assist in managing Paid Search, Paid Social, Display, Affiliate, audience management and creative to establish the adidas owned digital channels as the online destination of choice for consumers.

Key Responsibilities:

• Enable the implementation of Paid Search, Paid Social, Display, Affiliate, audience management strategies and more for South Africa.
• Manage the relationship with creative agencies to drive on-time implementation in Paid media platforms. Push the creative boundaries, test for best performance and drive best practice.
• Collaborate and work with the media agency across Performance Media channels to meet agreed targets.
• Assist in driving partnerships with key tech providers.
• Ensure financial processes are followed accurately and timely.
• Monthly & Quarterly reporting.
• Work cross-functionally with Brand, eCom, Retail and Hub team stakeholders within Emerging Markets.

Key Relationships:

• EM Digital activation team
• eCom Channel team
• EM South Marketing Activation team
• External Media agency
• External Creative agency

Knowledge, Skills and Abilities:

• Working knowledge of Google, Meta, Display, App, Affiliate and Analytics marketing platforms.
• Deliver Cross-Channel reporting.
• Review performance in Paid Media platform and propose ways to optimise.
• Keen eye for creative best practice and ability to drive high quality output from agency.
• Ability to drive creative performance at scale.
• Up to date with the latest trends and best practices in online marketing.
• Strong communication skills: written & oral and ability to quickly build strong relationships
• High attention to detail, strong analytical skills and excellent organizational & planning abilities.
• Ability to extract, analyse and draw insights from data.
• Understanding platform metrics, what they represent and translating the outcomes into an optimisation roadmap.
• Designing, Planning and driving executional excellence against defined optimisation roadmap.
• Ability to design and translate a brief, to ensure effective delivery.
• Proficient in written & spoken English.

Experience and Qualification:

• Bachelor’s degree required: Marketing, Digital advertising, Media or any related qualification.

• 5 – 7 years experience hands on paid media & digital marketing experience (agency or client side)

• Experience in eCom retail environments focused on consumer goods.

• Demonstrated experience in working across large scale budgets. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..

• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Senior Specialist Performance Media EM South (Fixed Term Contract)

Brand: Location: Johannesburg TEAM: Brand Management & Communications State: GP Country/Region: ZA Contract Type: Temp Number: 549648 Date: Sep 15, 2026