SEO Content EditorExpired

We are looking for a detail-oriented and data-driven SEO Specialist to support the growth of our digital presence across multiple brands. This role is ideal for someone with a passion for search engine optimisation, analytics, and content performance who enjoys turning insights into measurable results.

Key Responsibilities1. SEO Performance & Reporting

• Compile and maintain monthly SEO performance reports across all brands.
• Analyse website traffic and performance across multiple channels, including lead generation, page performance, and keyword rankings.
• Identify trends, growth opportunities, and areas for optimisation based on performance data.

2. Keyword Research & Strategy

• Conduct ongoing keyword research to uncover new ranking opportunities and search trends.
• Maintain and update keyword tracking and performance monitoring using SEMrush.
• Support the development and execution of SEO strategies focused on increasing organic traffic, conversions, and lead generation.

3. Technical & On-Page SEO

• Optimise website content and on-page elements, including keywords, internal and external linking, meta titles and descriptions, headings, image alt tags, canonical tags, and site structure.
• Identify, investigate, and resolve technical SEO issues using tools such as SEMrush and Screaming Frog.
• Implement and manage website tracking through Google Tag Manager, Google Analytics, and Matomo.
• Provide actionable recommendations to improve website speed, user experience, content performance, and technical SEO health.

4. Content Optimisation

• Optimise articles and website content across multiple brand websites to improve organic visibility.
• Support content strategies that enhance search performance, user engagement, and content effectiveness.

5. Off-Page SEO & Listings

• Build and maintain backlinks from reputable and high-authority websites.
• Manage and update external listings, directories, and partner website references.
• Maintain and optimise Google Business Profile listings to support local search visibility.

6. SEO Strategy & Development Support

• Contribute SEO recommendations and best-practice guidance for new website development projects.
• Research and recommend plugins, tools, and technologies that enhance SEO performance.
• Stay current with search engine algorithm updates, SEO trends, and industry best practices.

7. Reporting & Analytics

• Provide meaningful performance insights using Google Analytics (GA4), Matomo, and other reporting platforms.
• Support reporting and analysis of paid campaign performance when required.

Required Qualifications & Experience

• Bachelor's degree or equivalent qualification.
• 1-2 years' experience in SEO or digital marketing.
• Demonstrated interest in digital marketing, search engine optimisation, and online performance marketing.

Technical Skills

Proficiency in:

• SEMrush
• Google Analytics (Universal Analytics & GA4)
• Matomo Analytics
• Google Tag Manager
• Google Search Console
• Google Data Studio / Looker Studio
• Bing Webmaster Tools
• GTmetrix & PageSpeed Insights
• Microsoft Excel

Advantageous but not essential:

• WordPress
• Keyword Hero
• Jasper.ai

Language Requirements

• Excellent written and verbal communication skills in English.
• Additional European language skills (French, German, or Dutch) would be advantageous.

Key Competencies

• Strong analytical and problem-solving skills with excellent attention to detail.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Excellent organisational, interpersonal, and communication skills.
• Strong team collaboration skills with the ability to work cross-functionally.
• Solid understanding of search engines, ranking factors, and SEO best practices.
• A proactive mindset with a genuine passion for digital marketing and continuous learning.

Work Location: In person