SEO & Content Marketing Manager
PACELearn, Inc.
Other,
Job description
Job Locations: Remote, South Africa
Department: Marketing
Type: Full-time (40 hours/week)
Working hours: 8:30 am – 5:30 pm CST (US hours)
Vision: Transforms students’ lives through Innovating workforce development models addressing skillset gaps
Mission: Transforms students’ lives by curating university programs and mapping them to certifications aligned to the emerging job market through apprenticeship and upskilling programs
At EdTech Ventures, we are committed to upholding the following core values:
P*assion |Respect | Accountability | Innovation | Speed | Execution [ PRAISE*]
We’re seeking a creative, data-driven SEO and Content Marketing Manager for a portfolio company for EDTech ventures to lead our content strategy across digital and offline channels. You’ll craft engaging content that drives awareness, generates leads, supports product adoption, and fosters learner retention. Ideal candidates have strong editorial skills, a track record in brand building, and experience scaling content in fast-growing or EdTech environments.
What You’ll Do:
- Develop and execute our holistic content strategy across blogs, landing pages, website, email, social, and video.
- Audit, optimize, and repurpose content for relevance, SEO, and engagement.
- Collaborate with Marketing, WebTech, Product, Sales, and Admissions to deliver integrated campaigns.
- Manage our blog and YouTube channel: create, edit, and organize content; generate new video ideas; oversee production; respond to audience interactions.
- Plan, execute, and analyze social media campaigns; grow engagement and track performance metrics.
- Support email marketing initiatives, including multi-touch drip campaigns, analytics, and optimization.
- Stay ahead of trends in content marketing, EdTech, and social media to ensure edtech remains innovative and competitive.
Minimum Knowledge & Experience:
- Bachelor’s degree and 5+ years in content marketing, digital marketing, or editorial roles.
- Proven ability to create content that engages audiences and drives business results.
- Strong writing, editing, and storytelling skills.
- Experience with SEO, analytics (Google Analytics, SEMrush), social media, and email marketing.
- Familiarity with sales funnels and content’s role in lead generation.
Preferable Knowledge & Experience
- Experience in start-ups, high-growth, or remote work environments.
- Background in online education/EdTech.
- Experience with AI tools for content creation and optimization.
- International team collaboration experience.
Success Matrices
- Content Marketing.
- Social Marketing
- SEO Organic
- SEO Technical
- Branding
- Outbound Marketing
- Project Management
- Analytical and Data Centric
- Strategic - ideas, out of the box thinker etc.
Application Question(s):
- Total years of experience in SEO & Content marketing?
- Your current monthly salary?
- Expected monthly salary?
- How soon can you join?
- Are you comfortable to work 8:30 am – 5:30 pm CST (US hours) (Mon-Fri) remotely?
Work Location: Remote
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