SEO & Local SEO Specialist

LSR Services Group is looking for an experienced SEO & Local SEO Specialist to take full responsibility for the ongoing organic growth of our website and Google Business Profile.

The website development will be handled separately. We are looking for a specialist who understands all areas of SEO, not someone who only focuses on blog posts or Google Business Profile.

The objective is to increase:

Google rankings → relevant website traffic → local visibility → enquiries → quotations → revenue.

Full Website SEO Responsibility

You will be expected to manage the complete SEO strategy across the main pillars of SEO.

1. Technical SEO

You should be confident managing:

• Full technical SEO audits
• Website crawling and indexing
• Google Search Console
• XML sitemaps
• Robots.txt
• Canonicalisation
• Redirects
• Broken links
• Duplicate content
• Crawl errors
• Site architecture
• URL structure
• Website speed
• Core Web Vitals
• Mobile SEO
• HTTPS/security issues affecting SEO
• Structured data/schema
• Internal linking architecture
• Indexation management
• JavaScript/rendering issues where relevant
• Technical competitor analysis

The website must be technically easy for Google to crawl, understand and rank.

2. On-Page SEO

You will be responsible for optimising individual pages across the website.

This includes:

• Page titles
• Meta descriptions
• H1/H2/H3 structure
• Page copy
• Keyword placement
• Search intent
• Image optimisation
• Image alt text
• Internal links
• Calls-to-action
• Service-page optimisation
• Location-page optimisation
• Sector-page optimisation
• Content structure
• FAQ sections
• Schema markup
• Conversion-focused optimisation

Our pages should be written for users while also being properly structured for search engines.

3. Keyword Research & Content Strategy

You will develop and maintain a comprehensive keyword strategy.

This includes:

• Commercial keyword research
• Informational keyword research
• Local keyword research
• Competitor keyword analysis
• Keyword-gap analysis
• Long-tail keywords
• High-intent keywords
• Search-volume analysis
• Keyword difficulty
• Search intent
• Keyword mapping
• Identifying new service-page opportunities
• Identifying location-page opportunities
• Blog/content recommendations
• Content briefs
• Topic clusters
• Content-gap analysis

Keywords should ultimately be selected based on their potential to generate commercially useful enquiries, not just search volume.

4. Off-Page SEO & Authority Building

We want somebody who understands that ranking a website also requires building its authority.

Responsibilities may include:

• Backlink strategy
• Quality backlink acquisition
• Competitor backlink analysis
• Link-gap analysis
• Relevant business citations
• Industry directories
• Property/construction/trade directories
• Digital PR opportunities
• Supplier/manufacturer links
• Partner links
• Relevant association/accreditation links
• Local backlinks
• Link monitoring
• Toxic/spam link monitoring

We are interested in high-quality relevant links, not large quantities of low-quality backlinks.

5. Local SEO & Google Business Profile

Local SEO is a major part of the role.

You should understand how to improve LSR's visibility across:

Google Search + Google Maps + Local Pack results.

Responsibilities include:

• Google Business Profile / Google My Business optimisation
• Correct primary and secondary categories
• Services
• Business descriptions
• Service areas
• Photos and media
• Google Business Profile posts
• Q&A
• Review strategy
• Review responses
• NAP consistency
• Local citations
• Local directory listings
• Google Maps rankings
• Local competitor analysis
• Local keyword tracking
• Location landing pages
• Local schema
• Service-area SEO
• Local backlink opportunities

6. Competitor Analysis

We want to understand why competitors are ranking above us and what is required to outperform them.

You will regularly review:

• Competitor rankings
• Keywords
• Website structures
• Service pages
• Content
• Backlinks
• Domain authority
• Google Business Profiles
• Local rankings
• Landing pages
• Search visibility

This should then feed directly into our SEO strategy.

7. SEO Reporting & Measurement

We expect clear monthly reporting.

Reports should cover:

• Keyword rankings
• Organic traffic
• Search impressions
• Search clicks
• Google Maps/local visibility
• Google Business Profile performance
• Leads generated
• Calls generated
• Enquiry forms generated
• Conversion rate
• New backlinks
• Pages gaining/losing visibility
• Work completed that month
• Work planned for the following month

We are not interested in reports containing hundreds of figures without explaining what they mean commercially.

We want to know:

What improved?
What declined?
What did you do?
What are you doing next?
How many enquiries are we generating?

Target Services

Our SEO strategy will cover services including:

• Property maintenance
• Reactive maintenance
• Handyman and multi-trade
• Plumbing
• Electrical
• Gas
• Air conditioning / HVAC
• Damp and mould inspections
• Fire doors
• Property assessments
• Planned maintenance
• Tenancy turnaround works
• Other associated building services

Target Markets

Our target customers include:

• Property managers
• Managing agents
• Estate agents
• Facilities managers
• Housing providers
• Landlords
• Developers
• Contractors
• Commercial organisations
• Residential customers

Our primary geographical focus is London and the surrounding service area.

What We Are Looking For

You should have strong practical experience across:

Technical SEO
On-page SEO
Off-page SEO
Keyword research
Content strategy
Backlinks
Local SEO
Google Business Profile
Google Search Console
Google Analytics / GA4
Competitor analysis
SEO reporting

When Applying

Please provide:

• Previous SEO case studies
• Evidence of ranking improvements
• Organic traffic growth examples
• Google Business Profile / Google Maps results
• Examples of backlinks you have successfully built
• Examples of technical SEO problems you have resolved
• Experience with local/service businesses
• Your proposed monthly retainer
• Exactly what work you would carry out each month
• What SEO tools you use
• How you measure success
• What your first 90 days working with LSR would look like

We are looking for an A1 SEO specialist who understands the complete SEO picture and can build a long-term organic lead-generation channel for LSR Services Group.

The objective is not simply to increase traffic.

The objective is to increase rankings, local visibility, qualified enquiries and revenue.

Pay: From R3 000,00 per week

Work Location: Remote