Sixty60: Social Media Manager

Sixty60: Social Media Manager

The purpose of the Social Media Manager role is to develop and implement integrated social media strategies that enhance brand visibility, drive customer engagement, and support commercial objectives across digital platforms. This role is accountable for planning and optimising content delivery, managing platform performance, and leveraging insights and trends to deliver measurable growth and impactful brand presence.

Role Description

Strategy and Planning

• Develop and implement social media strategies aligned with brand and business objectives.
• Identify target audiences, define goals, assess the competitive landscape, and determine the most effective social media platforms.
• Create and manage content calendars, ensuring content is planned, scheduled, and aligned with brand messaging.
• Stay up to date with platform trends, industry developments, and social media best practices to keep content relevant and engaging.

Content Creation and Management

• Create engaging, platform-relevant, and shareable content across text, image, and video formats.
• Ensure all content aligns with the brand's tone of voice, visual identity, and overall brand guidelines.
• Collaborate with creatives, content creators, and influencers to produce high-quality and effective social media content .
• Manage social media budgets to ensure content strategies and campaigns are delivered effectively within budget.

Community Engagement and Management

• Monitor the quality and consistency of community engagement across social platforms
• Ensure the Customer Engagement Team responds to comments, messages, enquiries, and concerns promptly, professionally, and in the Checkers Sixty60 tone of voice.
• Monitor brand sentiment and online conversations to identify opportunities, risks, and areas for improvement.

Analytics and Reporting

• Track, analyse, and report on social media performance metrics across content, campaigns, and overall channel performance.
• Translate data and insights into actionable recommendations to optimise future strategies and improve results.
• Monitor competitor activity and industry benchmarks to ensure the brand remains competitive and relevant.

Additional Responsibilities

• Support and manage paid social media activity, including boosted and promoted posts, to increase reach and achieve campaign objectives.
• Collaborate with internal marketing and cross-functional teams to ensure integrated and cohesive brand campaigns, including the Checkers Brand, Merchandising and Rainmaker teams.
• Stay informed about emerging social media tools, technologies, and platform innovations, identifying opportunities to improve performance and efficiency.

Qualifications and experience

• Degree or Diploma in Marketing, Social media management, communication – (essential).
• +5 years' experience in Social Media Management, Digital Marketing or similar role, with a proven track record of delivering multiple and large campaigns across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns - (essential).
• Skilled and proficient in the use of advertising tools (Google Ads, DV360, Facebook Ad Manager, TikTok, tracking and verification tools) – (essential).
• Broad knowledge of the media and marketing ecosystem - (essential).
• Demonstrable knowledge and experience of marketing principles and practices including customer journey management and content development experience – (essential).
• Skilled and proficient in the use of reputation management tools (Meltwater, Brandseye etc) – (advantageous).
• Strong understanding of the digital media landscape within the broader retail industry – (essential).
• Strong proficiency in MS Office – (essential).

Key competencies and work ethic

• Digital account management - strong ability to keep schedules, prioritise tasks / briefs and ensure campaigns / projects are on time and delivered against business objectives.
• Passion for digital marketing with extensive experience and expertise in digital campaign management.
• Team player and collaborative partner - contributes towards building a positive team morale.
• Excellent communication, presentation and story-telling skills - articulates ideas and concepts in a creative and meaningful way.
• Dynamic personality and the ability to think outside the box.
• Proactive with initiative to drive new ideas and content.
• Organised with strong time, delivery and planning management.
• Interpersonal skills - build strong relationships internally and externally and manage conflict and competing priorities well.
• Flexible thinker with the ability to make sound independent decisions.
• Results-oriented and quality focused with good project management skills - Able to balance multiple projects and priorities in a large scale, complex environment.
• Ability to work under pressure and to organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment. Self-starter with the skill and discipline to work independently and across multi-functional teams.

Our Group and all its operating companies is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.

We are committed to Employment Equity when recruiting internally and externally.

Please take note that by responding to this application and providing your personal information, you confirm your express and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliates companies to process your personal information for the Company to consider your application for this position. All Personal Information which you provide to the Company will be used and/or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed. Your information is only retained if it is required by law or where you have given consent to us to retain such information for an extended period.

If you don't hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be destroyed, securely, in accordance with South African legislation.