Social Media & Content Manager

Social Media & Content Manager

Job title: Social Media & Content Manager

Employment type: Full-time

Workplace type: Remote

Location: South Africa Description:

Expandly helps ecommerce brands expand into new international markets — handling the compliance, logistics, and marketplace complexity that comes with it. We're a fast-growing SaaS-enabled agency with a genuinely international team, including a strong and growing base of colleagues in South Africa working alongside our UK operation.

We're looking for an experienced Social Media & Content Manager to own LinkedIn as a commercial growth channel — not just a broadcast feed. This is our primary channel for reaching ecommerce founders, heads of international expansion, and marketplace managers, and we want someone who's done this before, with the numbers to prove it.

This is a role for someone who already knows how to grow a B2B LinkedIn presence and turn it into pipeline. We're not looking for a first attempt.

What you'll do:

• Write long-form LinkedIn posts for the company page and in the voice of senior team members — thought leadership that earns attention, not corporate broadcast
• Build and manage a content calendar aligned to campaign themes, events, and market moments, with hooks that actually stop the scroll
• Run the first-hour engagement window on every post to drive algorithmic reach, and actively engage with target founder and industry content
• Execute a systematic connection-building strategy targeting our ideal customer profile: US ecommerce founders, heads of international expansion, and marketplace/logistics managers
• Adapt video, webinar, and podcast content into LinkedIn-native formats
• Report weekly and monthly on reach, engagement rate, follower growth, and content performance, feeding insight back into the calendar
• Spot referral, conversation, and warm introduction opportunities for the commercial team

What we're looking for:

• A demonstrable track record of growing LinkedIn reach and engagement for a B2B company — with metrics, not just examples
• Excellent long-form writing that reads as human
• Deep, practical knowledge of LinkedIn's algorithm and what genuinely drives organic reach
• Proactive community engagement — you understand why it works, not just how to do it
• Enough commercial awareness to write credibly about international ecommerce, marketplaces, and logistics
• Self-managed and reliable in an async remote environment
• Valid right to work in South Africa

Nice to have: experience ghostwriting for founders or executives, a background in B2B/SaaS/ecommerce/logistics, confident use of AI writing tools as a speed multiplier, and experience with LinkedIn newsletters, employee advocacy, or LinkedIn advertising.

Full-time, permanent, working South Africa hours (0800–1700 SAST) with occasional flexibility for UK calls. Salary R17,000–R19,000 per month, dependent on experience.