Social Media & Content Specialist

Social Media & Content Specialist

Cape Town (Remote, with in-person collaboration as needed) Full-Time

ABOUT THE COMPANY

Eco Nappii is a fast-growing, founder-led baby-care brand disrupting the South African nappy market with 100% organic bamboo nappies, wipes and pull-ups. Built by a mother on a mission for health-first, honest baby care, Eco Nappii is a values-driven business that moves quickly and expects the people around it to move with it.

ABOUT THE ROLE

As we grow, we're looking for adaptable people with a clear area of strength who are also comfortable working across functions when needed. This role is part of a small, founder-led team where initiative, ownership and follow-through matter more than job titles and where you'll have real visibility into how the business is built and run.

IS IT FOR ME?

• Experience in social media, content creation, community management or a creative marketing generalist role
• Comfortable planning and creating content, not just scheduling it
• Confident with Canva or similar design platforms, basic filming and basic video editing
• Strong copywriting and social storytelling skills
• Comfortable appearing on camera and speaking naturally about the brand
• Graphic design or photography experience is a strong advantage
• Based in Cape Town or surrounding areas

WHAT YOU'LL BE DOING

• Plan and manage Eco Nappii's social media strategy, content calendars and campaigns
• Create Reels, Stories, TikToks and other short-form video, including basic filming and editing
• Design social graphics, carousels and promotional assets in Canva or similar
• Write captions, copy and social storytelling that bring the brand to life
• Manage community engagement, social listening and trend spotting
• Source UGC and customer stories, and support launches, campaigns and events
• Turn shoots, events and everyday business moments into multiple pieces of content
• Brief and coordinate photographers, designers and other creative specialists when needed
• Track performance and use insights to improve future content
• Proactively spot content opportunities rather than waiting to be briefed

WHAT'S IN IT FOR YOU?

• Genuine creative ownership over a growing brand's digital presence
• Variety across strategy, content creation, design and on-camera work
• The chance to build a content function from the ground up
• Real visibility for your work and ideas within a founder-led business

OUR CULTURE

Eco Nappii is built on care for babies, for families and for the team behind the brand. It's a founder-led, fast-moving business where initiative and follow-through are valued more than job titles. If you're proactive, dependable and want to be part of a growing brand doing things differently, we'd love to hear from you.