Social Media Coordinator

The Social Media Coordinators will be responsible for developing, implementing and managing social media strategies and content to strengthen the online presence of Beauty on TApp, Pastry Skincare, B’Air Skincare and Forme. The role involves planning and executing monthly content calendars, creating and coordinating engaging digital content, managing online communities, monitoring social media trends, supporting events and brand launches, coordinating influencer campaigns, and analysing performance to drive brand awareness, audience growth, engagement and commercial results.

The successful candidates must be creative, organised, digitally savvy and commercially aware, with a strong understanding of social media platforms, content creation, digital marketing and the South African beauty, skincare and lifestyle markets. They must be comfortable managing multiple brands and platforms, working collaboratively with the marketing and creative teams, and balancing strategic planning with hands-on content creation and daily social media management.

The role will primarily focus on Instagram, TikTok, Facebook, X (Twitter), YouTube, LinkedIn and Mailchimp.

Key Roles and Responsibilities:

1. Social Media Strategy and Content Planning

• Develop and implement social media strategies aligned with business objectives, brand positioning and marketing campaigns.
• Identify target audiences and develop platform-specific content strategies to increase brand awareness, engagement, audience growth and customer acquisition.
• Develop and manage monthly content calendars, ensuring consistent, well-planned and timely content across all relevant platforms.
• Plan content around product launches, promotions, seasonal campaigns, public holidays, store openings, events and other relevant opportunities.
• Monitor local and international social media trends, competitor activity and industry developments to identify opportunities for content and brand growth.
• Collaborate with the Marketing and Brand Lead and Social Media Coordinator Creative to ensure content plans support overall marketing objectives.

2. Content Creation and Platform Management

• Create, curate, capture and edit engaging, high-quality digital content, including graphics, photographs, videos, Reels, TikToks, Stories, captions and promotional material.
• Use Canva and other relevant content creation tools to develop visually appealing, brand-appropriate content.
• Ensure each brand maintains its own distinct visual identity, tone of voice, messaging and brand guidelines.
• Work collaboratively with writers, photographers, videographers, designers and other creative team members to produce cohesive content.
• Upload, schedule and publish content across Instagram, TikTok, Facebook, X (Twitter), YouTube, LinkedIn and Mailchimp, adapting content to suit each platform.
• Ensure posts are correctly formatted, proofread, captioned and optimised, with appropriate hashtags, tags, links and calls to action.
• Maintain consistent publishing schedules while remaining flexible enough to respond to relevant trends and real-time opportunities.

3. Community Management and Engagement

• Monitor and respond to comments, direct messages, brand mentions, tags, reviews and customer enquiries across social media platforms.
• Engage with followers in a timely, professional and brand-appropriate manner, fostering a positive and active online community.
• Share relevant product, promotional and brand information while identifying customer concerns or feedback that require escalation.
• Encourage audience participation, customer advocacy and the sharing of user-generated content (UGC).
• Monitor audience sentiment and relevant online conversations to identify opportunities to strengthen customer relationships and brand reputation.

4. Trend Research and Audience Insights

• Stay up to date with local and international social media trends, trending sounds, hashtags, content formats, platform updates and best practices.
• Monitor developments in the beauty, skincare, lifestyle and retail industries to keep content relevant, engaging and competitive.
• Research audience demographics, interests, behaviours and engagement patterns to understand what resonates with each target audience.
• Experiment with relevant content formats and emerging platform features to improve reach, engagement and performance.
• Use audience insights and competitor research to recommend improvements to content, campaigns and platform strategies.

5. Events, Store Openings and Brand Launches

• Support the planning and execution of store openings, product launches, brand launches, activations, promotional events and other marketing activities.
• Develop and implement social media content plans for events and launches in collaboration with the marketing and creative teams.
• Attend relevant events and capture photographs, videos, behind-the-scenes content, product demonstrations, influencer appearances and customer interactions.
• Create and publish timely, real-time content to maximise event visibility and audience engagement.
• Assist with promoting special offers, collaborations, campaigns and limited-time promotions.

6. Influencer Campaigns and Partnerships

• Research and identify suitable influencers and content creators within the South African beauty, skincare, lifestyle and retail markets.
• Assist with influencer outreach, communication, briefing, content coordination and campaign execution.
• Ensure influencer content aligns with brand guidelines, campaign objectives and agreed deliverables.
• Coordinate content submissions, approvals and deadlines where required.
• Monitor influencer campaign performance and report on reach, engagement, audience growth, traffic and conversions where measurable.

7. Analytics, Performance Tracking and Reporting

• Establish and monitor monthly social media objectives and key performance indicators (KPIs), including reach, impressions, engagement, follower growth, website traffic and conversions where applicable.
• Track and analyse the performance of individual posts, campaigns, platforms, content formats and influencer collaborations.
• Prepare monthly social media reports for management, highlighting performance, audience insights, successful content, areas for improvement and actionable recommendations.
• Use analytics tools and performance data to identify opportunities to improve content effectiveness, audience engagement and campaign results.
• Evaluate social media activity against brand and commercial objectives and continuously refine strategies based on results.

8. Collaboration and Brand Consistency

• Work closely with the Marketing and Brand Lead, Social Media Coordinator Creative and wider marketing team to align social media activity with business and marketing objectives.
• Collaborate with internal teams and external creative partners to coordinate campaigns, content production and promotional activities.
• Manage multiple brands, platforms, projects and deadlines while maintaining a high standard of work.
• Implement feedback and revisions efficiently and contribute ideas during creative planning and campaign development.
• Ensure all digital content is accurate, professional and consistent with each brand’s identity, tone of voice, messaging and guidelines.
• Protect and enhance the reputation and positioning of Beauty on TApp, Pastry Skincare, B’Air Skincare and Forme across all digital channels.

Qualifications and Experience

• A degree or diploma in Marketing, Communications, Digital Marketing, Media or a related field.
• Minimum of 2 years’ relevant experience in social media management, digital marketing, content creation or communications.
• Demonstrated experience managing multiple social media accounts and platforms.
• Proficiency in Instagram, TikTok, Facebook, X (Twitter), YouTube, LinkedIn and Mailchimp.
• Experience creating and editing digital content, incl