Social Media & Digital Marketing Specialist (Part time)

Social Media & Digital Marketing Manager

Location: Fully Remote – South Africa

Working Hours: Monday–Friday, 3:00pm–7:00pm UK time

Employment Type: Part-Time, with the opportunity to progress to full-time in the future

About the Role

This is not a traditional social media role.

We’re looking for someone who is outgoing, highly creative, commercially minded and completely immersed in social media . Someone who knows what is trending before everyone else does, follows the latest social media experts and creators, and genuinely understands what it takes to grow an audience and turn attention into results.

You’ll play a key role in building the social presence of one of the UK’s fastest-growing acro brands, creating content that people actually want to watch, share and engage with.

Most importantly, results matter . We want someone who can show us what they have achieved — whether that’s taking an account from 5,000 to 50,000 followers, increasing engagement, generating leads, improving reach or delivering measurable growth.

The role will initially be part-time, working 4 hours per day , with the potential for the position to develop into a full-time opportunity in the future as the brand continues to grow.

If you’re the type of person who sees content opportunities everywhere and is constantly thinking, “We could make this go viral” , we want to hear from you.

What You’ll Be Doing

• Manage and grow the brand’s social media presence across Instagram, TikTok, Facebook, YouTube and other relevant platforms .
• Create and develop engaging, scroll-stopping content that reflects current trends and the brand’s personality.
• Stay constantly up to date with TikTok, Instagram, Meta, YouTube and the wider social media landscape .
• Identify emerging trends, formats, creators and opportunities that could help accelerate brand growth.
• Coordinate with local academy teams to encourage and support the creation of high-energy, on-brand content.
• Develop social media campaigns around key events, seasonal moments and opportunities for brand exposure.
• Use analytics and performance data to understand what is working, what isn't and how to improve results.
• Take ownership of social growth and continuously look for ways to increase reach, engagement, followers and conversions.
• Support and manage paid social campaigns , with some experience across Meta Ads being highly beneficial.
• Build campaigns and funnels that not only look good but deliver measurable results.
• Bring fresh, unconventional ideas to the table and turn them into action.

Requirements

What We’re Looking For

We’re looking for someone who:

• Has proven experience growing social media accounts and can demonstrate clear results from where an account started to where it is now.
• Is genuinely obsessed with social media and spends a significant amount of time on platforms such as TikTok, Instagram, Facebook and YouTube.
• Understands what makes content perform and why certain videos, hooks, formats and trends take off.
• Is highly aware of current social media trends and follows industry experts, creators and social media "gurus".
• Is outgoing, confident and comfortable getting people involved in content creation.
• Has a strong understanding of what social media growth actually looks like , beyond simply posting content.
• Is commercially minded and understands that views and followers are great, but results are what matter .
• Has experience managing social media for a brand or business rather than purely personal accounts.
• Has some experience with paid media, particularly Meta Ads .
• Is proactive and able to take an idea from “What if we tried this?” to actually making it happen.
• Has a strong visual eye and understands what makes content feel current, engaging and on-brand.
• Is comfortable using data and performance metrics to make decisions.

Your Results Matter

We want to see proof of impact .

When reviewing your experience, we’ll be interested in things like:

• How much you grew an account.
• Increases in followers, reach or engagement.
• Improvements in leads, enquiries or conversions.
• Successful campaigns you have created.
• Content that significantly outperformed previous benchmarks.
• Paid social results, including CPA, ROAS or lead generation.
• Examples of an account you took from X to Y and what you did to achieve that growth.

We’re much more interested in what you achieved than simply what was written on your job description.

Bonus Points If You...

• Have an interest in fitness, sport, gymnastics or acro .
• Have experience working with fast-growing brands.
• Have experience creating short-form video content specifically for TikTok and Instagram Reels.
• Have used AI tools to improve content creation, copywriting or productivity.
• Have experience running creative campaigns or unconventional/guerrilla marketing campaigns.
• Have successfully convinced a team or business to try something completely different — and made it work.

You Don’t Need...

• A marketing degree.
• Agency experience.
• To be a gymnast.
• To know what a back handspring is!

What you do need is a genuine obsession with social media, a proven ability to grow accounts and the confidence to try things that haven't been done before.

The Personality Fit

This role is for someone who is:

Outgoing. Creative. Energetic. Curious. Commercial. Social-first.

You should be the person who notices a trend, immediately understands why it is working and starts thinking about how the brand could put its own spin on it.

You won’t be sitting around waiting to be told what to post.

We want someone who sees an opportunity and thinks:

“What if we tried THIS?”

…and then makes it happen.

What Our CEO Says

“We don’t want boring.

We want outlandish.

We want someone who can take our company's mission and blow it up in the best way.”

This isn't just about managing social media.

It’s about building a movement, growing a brand and getting people excited.