Social Media Manager

Social Media Manager — Creator Management Agency (Remote)

WHAT WE OFFER
— $1,800 to $2,800 per month OTE, dependent on experience
— Fully remote, full-time (Monday-Friday, 7AM-4PM SAST)

THE ROLE
Our creators and models rely on one person to turn their content into consistent growth and revenue: that's you. This agency manages a growing roster of creators and models, and the accounts under your care are only as strong as the person running them day to day. You'll take ownership of a pod's social presence end to end — posting and coaching, not one or the other.

You will manage a pod of creators/models across Instagram, TikTok, and YouTube — building their content plans, coaching them to lift the quality of what they post, executing the scheduling and posting itself, and staying accountable for the revenue and growth that comes out of it. You are also the day-to-day relationship holder for your pod, fielding queries, resolving issues, and keeping those relationships healthy.

This role sits between strategy and execution. You brief and coach the creator, but you're also the one scheduling the post, writing the caption, and managing the comments. Persuasion, consistency, and hands-on execution are your tools.

WHAT YOU WILL OWN

• Creative coaching — review what each creator/model in your pod is producing, identify where performance is dropping, and work with them directly to lift the quality of their output shoot by shoot
• Content and branding briefs — produce the briefs that direct each creator's output so every creator has a clear plan for what they are making, why, and what it is meant to achieve
• Content scheduling and posting — plan and post content across each creator's accounts according to the agreed calendar, at the times that get the best reach

Caption and copy writing — write on-brand captions, hashtags, and post copy for every piece of content published

• Community management — monitor and respond to comments and DMs across your pod, keeping engagement warm and on-brand
• Data reviews — run regular performance reviews across your pod, identify what is winning and what is failing, and feed those findings back into the next round of briefs

Competitor content analysis — analyse top performing content across the niche on YouTube, Instagram, and TikTok, pull the patterns, and translate them into formats your creators can execute

• Revenue ownership — drive creators toward their revenue targets using creative direction, posting cadence, and engagement as the levers, accountable for the commercial trajectory of your pod
• Client support and retention — handle creator queries, resolve issues quickly, and reduce churn through strong day-to-day relationship management
• Onboarding new creators — own the onboarding of new creators/models joining your pod, set the creative and posting baseline, build the first plan, and get them producing to standard fast
• Reporting upward — report pod performance, engagement, and creator issues to the Head of Client Success on the agreed cadence

NON-NEGOTIABLES

• Self-starter who runs their lane without micromanagement once trained
• Ownership mindset — you own the result of your pod, not just the activity
• Operates through influence and coaching, not authority
• Comfortable being commercially accountable for creative and posting decisions
• Discreet and professional when managing creator/model accounts, DMs, and content

WHAT YOU WILL BE MEASURED ON

• Subscribers/followers per creator — average audience growth across your pod, tracked over time
• Engagement rate and posting consistency — how well your pod's accounts are performing and staying active
• Creator churn — the rate at which creators in your pod leave— Speed to revenue for onboarded creators — time taken for a new creator to reach a defined revenue threshold— Targets and weightings set quarterly with the Head of Client Success.

WHAT YOU BRING

• Experience (non-negotiable)
• 3+ years in social media management, content strategy, or creative direction
• Direct experience working with on-camera talent, creators, or models — briefing, coaching, and posting on their behalfExperience (preferred)
• Creator economy or influencer marketing background
• Experience managing accounts for models or adult-adjacent talent specifically
• Has worked in an environment where content performance was tied to revenue and been measured on it
• Experience running content across multiple accounts or brands simultaneouslySkills (must-have)
• Short-form video and platform fluency across Instagram, TikTok, and YouTube, with a clear point of view on why content performs
• Hands-on scheduling and posting experience (e.g. Later, Metricool, Hootsuite, or native platform tools)
• Brief writing — translating analysis into plans that others can execute
• Coaching and delivering feedback that lifts performance without damaging the relationship
• Community management — comfortable writing captions and handling comments/DMs in a creator's voice
• Data literacy — reading performance dashboards and acting on what they show
• Client relationship managementSkills (preferred)
• Analytics and dashboard proficiency
• Conflict resolution
• Hands-on editing or production knowledge
• Basic graphic or caption design skills (Canva or similar)Who you are (non-negotiable)
• A self-starter who owns their lane and does not wait to be directed
• Bubbly and energetic — you bring energy into every interaction and lift the people around you
• Able to hype creators up and make them feel like they are winning
• People-centred — a natural coach who gets genuine satisfaction from other people's progress
• Highly organized — nothing slips through the cracks across multiple accounts
• Ownership mindset — you own the outcome of your pod, not just the activity

Location: Fully remote. South Africa preferred
Hours: Full-time, 8 hours per day, 5 days per week
Language: Fluent, professional-level English required — written and verbal
Reports to: Head of Client Success

Pay: From R32 300,00 per month

Work Location: Remote