Social Media Marketing Intern

Job Title: Social Media Coordinator

Department: Marketing

Location: Various Location

Reports To: Marketing Specialist

About Sellers Plug:

At Sellers Plug, we are building the digital backbone of Africa’s construction industry. To achieve this, our team must operate with a specific DNA. By accepting this offer, you commit to upholding and being measured against our

Core 5 Values:

• Radical Teamwork: You agree to prioritize the "Assist" and the site goal over individual ego.
• Entrepreneurial Ownership: You agree to "Grab the Shovel," taking responsibility for results and solving problems without being prompted.
• Innovative Curiosity: You commit to a "Willingness to Learn" and to constantly deconstructing the status quo to find befler digital workflows.
• Data-Driven Precision: You agree to base your decisions and reports on "Numbers Over Noise," ensuring accuracy in every calculation.
• Operational Excellence: You commit to "The Standard is the Standard," maintaining an obsession with accuracy and zero-error fulfillment.

Job Purpose:

To manage and grow the company’s social media presence by creating engaging content, promoting products, and supporting sales through digital marketing efforts.

Key Responsibilities: Content Execution & Publishing

• Plan, create, and publish content across all social media pages in line with the content calendar and campaign objectives.
• Capture high-quality photos and videos of products, warehouse operations, deliveries, installations, and promotional activity.
• Edit daily video content by transforming raw footage into engaging, sales-driven content.
• Create and design supporting assets including static posts, carousels, promotional graphics, thumbnails, cover images, and ad creatives.
• Ensure all content aligns with brand guidelines, campaign objectives, and maintains strict posting consistency across all platforms.

Content Coordination

• Work closely with internal teams (sales, operations, and logistics) to source content such as deliveries, installations, product highlights, and in-store activity.
• Identify content gaps and proactively request specific footage or images to ensure consistent output.
• Assist in planning, briefing, and coordinating basic photo and video shoots when required.
• Maintain and execute the structured content calendar provided by the Marketing Specialist.

Community Management

• Monitor and manage comments, direct messages, and inquiries across all social media platforms.
• Respond promptly and professionally to customer queries, ensuring leads are directed to the appropriate sales channels.
• Escalate complaints, negative feedback, or sensitive issues to the Marketing Specialist for resolution.
• Maintain a consistent brand voice across all interactions.
• Track recurring questions and customer feedback to provide insights that improve content, messaging, and customer experience.

Performance Tracking

• Track daily and weekly performance metrics including reach, engagement, views, and lead generation across all platforms.
• Identify high-performing content, trends, and engagement patterns to understand what drives results.
• Compile concise weekly reports for the Marketing Specialist, highlighting key insights, top-performing content, and areas for improvement.
• Use performance data to continuously optimize future content and improve campaign effectiveness.
• Ensure insights are actionable and directly tied to improving engagement, consistency, and conversions.

Trend Monitoring

• Continuously monitor social media trends, including formats, sounds, editing styles, and platform updates.
• Analyse competitor activity and industry content to identify opportunities, gaps, and emerging content patterns.
• Proactively propose relevant, on-brand content ideas based on trends, ensuring they are adapted for engagement and sales impact.
• Translate trends into practical, campaign-aligned content ideas that support current promotions and business goals.
• Provide ongoing input to keep content fresh, competitive, and aligned with market performance.

Minimum Requirements:

• Grade 12 (Matric).
• Certificate or Diploma in Marketing, Digital Marketing, or Communications (advantageous).
• Minimum 1–2 years’ experience managing social media accounts.
• Basic knowledge of content creation tools (e.g., Canva, video editing apps).

Work Location: In person