Social Media Marketing Manager / Executive Assistant

Description Our client is seeking a driven, tech-forward Social Media Marketing Manager with integrated Executive Assistant capabilities. This hybrid role sits at the intersection of digital marketing, AI-powered content operations, and executive support — making it ideal for a candidate who is equally comfortable building a TikTok campaign strategy and managing a senior leader's calendar. The successful candidate will leverage generative AI tools as a core part of their daily workflow, enabling them to produce high-quality bilingual (English/Korean) content, coordinate client workstreams, and support executive decision-making at scale. The role requires proficiency across a range of digital tools including Claude AI, Canva, TikTok Shop, Google Workspace and Amazon Ads platforms. This is a fully remote position with flexible hours. Cross-timezone collaboration and asynchronous communication are part of the day-to-day working environment.

Requirements Required

• 2 or more years of experience in social media marketing, digital content or a related field
• Demonstrated experience using Claude AI, ChatGPT or comparable generative AI tools in a professional workflow
• Proficiency in TikTok content strategy and familiarity with TikTok Shop and affiliate programmes
• Strong English writing and communication skills; business-level Korean language proficiency strongly preferred
• Proficiency in Canva, Google Workspace (Gmail, Drive, Docs, Sheets) and Microsoft Office
• Ability to manage multiple brand workstreams simultaneously with high attention to detail
• Experience supporting executives or senior management in an administrative or operational capacity Preferred
• Experience working with Korean consumer brands or in a Korean-American business environment
• Familiarity with Amazon Seller Central, e-commerce fulfilment operations or logistics services
• Experience producing professional bilingual (English/Korean) documents and marketing deliverables
• Knowledge of influencer marketing platforms, affiliate networks or creator economy tools
• Exposure to contract review processes, vendor negotiations or legal document workflows

Responsibilities

• Develop and execute bilingual social media content strategies across TikTok, Instagram, Facebook and LinkedIn
• Use AI tools to draft, refine, schedule and optimise content across all channels
• Produce short-form video content for TikTok and manage affiliate influencer outreach
• Analyse engagement metrics and prepare weekly performance reports using AI-assisted data synthesis
• Maintain brand-consistent visual assets using Canva and apply AI-assisted copy to design templates
• Write bilingual marketing copy, product listings and campaign materials
• Produce the company's weekly trade and logistics newsletter in both English and Korean
• Manage the executive calendar across multiple time zones and coordinate with brand partners
• Triage the General Manager's inbox, draft responses and flag urgent items
• Prepare executive briefings, meeting agendas, follow-up summaries and decision-support documents
• Support contract review workflows including preparing redlined documents and maintaining version logs
• Serve as a bilingual communication liaison for Korean brand clients
• Support onboarding of new brand clients with documentation, briefings and tool setup
• Track client deliverable timelines and flag risks or delays to leadership
• Coordinate with the operations and logistics team on fulfilment-related marketing needs

Core Focus Areas Social Media Marketing

• Develop and execute social media strategies across TikTok Shop, Instagram, Facebook and LinkedIn for a portfolio of Korean brand clients
• Use AI tools to draft, refine and schedule content including captions, product descriptions, hashtag strategies and campaign briefs
• Produce and coordinate short-form video content for TikTok; manage affiliate influencer outreach and coordinate with relevant AI platforms
• Conduct TikTok readiness scoring and 90-day action plans for new brand clients entering the US market
• Monitor TikTok Shop listing performance and coordinate with operations on inventory, pricing and fulfilment logistics Content and Copywriting
• Write bilingual (English/Korean) marketing copy, product listings and campaign materials using AI tools
• Draft and format professional client-facing documents including brand readiness reports, market entry analyses and strategy memos
• Produce a recurring weekly trade and logistics newsletter including HTML formatting and bilingual version coordination
• Edit and proofread all outgoing marketing materials for tone, accuracy and brand alignment Executive Assistant Support
• Manage executive calendar: schedule meetings, coordinate with brand partners and handle cross-timezone logistics
• Triage and prioritise the General Manager's inbox using AI-assisted tools; draft responses, flag urgent items and archive handled threads
• Prepare executive briefings, meeting agendas and follow-up summaries
• Support contract review and negotiation workflows including redlined documents, revision tracking and version logs
• Assist in preparing decision-support documents such as vendor evaluations, property comparisons and strategic recommendations Client and Brand Management
• Serve as a communication liaison for Korean brand clients; maintain professional bilingual correspondence
• Support onboarding of new brand clients including documentation, briefings and tool setup
• Track client deliverable timelines and flag risks or delays to leadership
• Coordinate with the warehouse and logistics team on fulfilment-related marketing needs