Social Media Strategist

Social Media Strategist

About us:

Discover Africa Group is a team of innovative, experienced, and ambitious go-getters passionate about sharing Africa’s best with travelers from around the world.

Our portfolio includes:

• Discover Africa Safaris: Bespoke luxury safari travel in Southern and East Africa.
• 4x4 Hire: Adventure 4x4 self-drive exploration.
• Drive South Africa: Africa’s first online rental car comparison and booking engine.

Our team culture is friendly, supportive, and professional - we value creativity, collaboration, and personal growth. Based in the northern suburbs of Cape Town, you might even enjoy a smoother commute, traveling against peak traffic.

Y****our Purpose

Reporting to the Brand, Content & Design Lead, you’ll take ownership of Discover Africa’s social media presence across our portfolio of travel brands.

You’ll develop and execute an insight-led social media strategy that builds brand awareness, grows engaged communities, tells compelling travel stories, and contributes to business growth. From planning and producing platform-native content to community engagement, reporting, and optimisation, you’ll own the organic social channel from strategy through to execution.

You’ll also explore new formats, platform trends, and the responsible use of AI to improve creativity, performance, and workflow efficiency, without compromising the quality and authenticity of the Discover Africa brand.

Your Core Responsibilities:

Social Media Strategy

• Develop and own the social media strategy across Discover Africa’s brands.
• Define channel objectives, target audiences, content pillars, and publishing cadence.
• Align social media activity with the broader Brand, Content, and Marketing strategy.
• Identify emerging trends, platforms, and opportunities to improve performance.

️ Content Planning & Publishing

• Own and manage the social media content calendar.
• Plan content collaboratively with the Brand, Content, and Design teams.
• Schedule and publish content across relevant social platforms.
• Ensure content is delivered consistently, on time, and in line with brand guidelines.

Social-First Content Creation

• Create engaging, platform-native content across Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging channels.
• Write compelling copy tailored to different platforms, formats, and audiences.
• Design simple branded graphics using established templates.
• Produce and edit short-form video content for Reels, Stories, TikTok, and YouTube Shorts.
• Repurpose long-form content into engaging social formats.
• Capture original content from travel experiences, events, behind-the-scenes moments, and company culture where appropriate.
• Use AI responsibly to support research, planning, copywriting, content creation, and workflow efficiency.

Community Management

• Manage engagement across all social channels.
• Respond to comments, messages, and customer enquiries in Discover Africa’s tone of voice.
• Build meaningful relationships with travellers, creators, partners, and the wider travel community.
• Encourage advocacy, loyalty, and active community participation.

Campaign Execution & Collaboration

• Support integrated marketing campaigns through organic social media.
• Collaborate with Brand, Content, Design, Paid Media, Email, UX, and CX teams.
• Support influencer, ambassador, and partnership initiatives where appropriate.
• Maintain consistent campaign messaging across all social touchpoints.

Reporting & Optimisation

• Monitor channel performance, content results, and audience behaviour.
• Produce regular reports against agreed KPIs.
• Measure social media’s contribution to website traffic, engagement, enquiries, and conversions.
• Use data, experimentation, and AI-assisted insights to improve content performance.
• Share insights and recommendations with the broader team.

Who We’re Looking For:

• A Degree or Diploma in Marketing, Communications, Digital Marketing, Journalism, Media Studies, or a related field.
• Relevant Social Media or Digital Marketing certifications would be advantageous.
• 2–5 years’ experience managing social media for a brand or agency.
• Proven experience developing and executing social media strategies.
• Hands-on experience creating content for Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.
• Strong copywriting and storytelling ability.
• Experience creating branded graphics using Canva, Adobe Express, Figma, or similar tools.
• Experience editing short-form video using CapCut, Premiere Pro, or similar software.
• Familiarity with social media scheduling, management, and reporting platforms.
• Strong analytical skills and the ability to translate performance data into practical improvements.
• Confidence using AI-powered tools such as ChatGPT, Claude, or similar platforms while critically evaluating outputs for accuracy, originality, and brand alignment.
• Experience in travel, tourism, hospitality, or lifestyle marketing would be advantageous.
• Comfortable with hybrid work, including three days per week in the office.

Portfolio Requirements

Please include examples that demonstrate your experience, such as:

• Social media accounts or campaigns you have managed.
• Examples of posts, carousels, videos, Reels, or other social content.
• Performance results or case studies, where available.

Why Join Us?

At Discover Africa Safaris, we believe that our team’s passion and dedication deserve to be celebrated and rewarded. Here’s what you can look forward to:

• A competitive salary
• 20 days of annual leave
• After 5 years, earn one extra annual paid leave day per year, up to a max of 25 days
• Paid birthday leave - because no one should work on their special day!
• Professional development opportunities to support your growth.
• Africa travel at discounted rates, giving you the chance to explore and deepen your connection to the continent.
• Hybrid working opportunities in a flexible, supportive environment.
• A chance to work with a team of passionate, like-minded individuals who share your love for Africa.

How to apply:

If you’re ready to turn your passion for Africa into a career that inspires and transforms lives, we’d love to hear from you. Apply today and join us in sharing Africa’s wonders with the world.

Discover Africa Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all.