Strategic Account Executive – Enterprise Sales

About RedCloud

The global supply chain is broken—creating a $2 trillion inventory gap where essential consumer goods fail to reach the people who need them. Brands miss sales, distributors mismanage stock, and retailers face empty shelves. The result? Higher prices, slower growth, and lost opportunity across the board.

RedCloud is fixing this. Our RedAI digital trading platform, bulk and retail trading exchanges connect key parts of the supply chain—enabling bulk inventory exchange, streamlined digital payments, and generating vast quantities of aggregated market data. By applying AI and machine learning techniques, we deliver predictive market insight and trading recommendations straight back to the trading environment—facilitating smarter everyday business decisions for our customers, from factory to warehouse to store.

Headquartered in London, RedCloud became a publicly listed company on Nasdaq (RCT) in March 2025. With a diverse team spanning many nationalities and operations across Africa, the Middle East, Europe, and Latin America. We’re building a more connected and efficient global trade network. Our AI labs are busy exploring the next generation of smart AI agents and deeper FMCG market intelligence for the benefit of our customers across a growing operational footprint.

Role Overview

The Strategic Account Executive is responsible for driving revenue growth by owning, developing, and closing high-value enterprise opportunities with FMCG brands and key distributors in our key markets.

This is a quota-carrying role focused on both new business acquisition and expansion within strategic accounts, operating across complex, multi-stakeholder environments.

You will act as the primary commercial owner of strategic accounts, working closely with product, solutions, and delivery teams to position RedCloud’s AI-driven platform as a critical enabler of enterprise performance.

Key Responsibilities

1. Enterprise Sales & Account Ownership

• Own the end-to-end sales cycle across strategic FMCG brands and distributors
• Build and execute account plans for key enterprise customers
• Develop and maintain a robust pipeline of high-value opportunities
• Drive new logo acquisition and account expansion within territory

2. Strategic Selling & Deal Execution

• Lead complex, multi-stakeholder sales processes, including C-suite engagement
• Identify customer pain points (e.g., route-to-market inefficiencies, data fragmentation) and position tailored solutions
• Drive deal strategy, negotiation, and closure to meet or exceed quota
• Manage commercial proposals, pricing, and contract negotiations

3. Customer Value & Solution Positioning

• Translate RedCloud’s AI and data capabilities into clear business outcomes (e.g., revenue growth, margin optimisation, execution visibility)
• Work closely with technical and product teams to deliver compelling value propositions
• Lead and coordinate discovery sessions and solution presentations

4. Stakeholder Management

• Build trusted relationships with commercial, data, and technology stakeholders
• Establish credibility as a strategic advisor across customer organisations
• Align internal and external stakeholders to ensure deal momentum and success

5. Market & Pipeline Development

• Develop deep understanding of the FMCG landscape and distribution ecosystems
• Identify and prioritise high-impact opportunities within the region
• Leverage insights to inform go-to-market strategy and sales approach

Key Success Measures

• Achievement of revenue and booking targets
• Growth and expansion of strategic enterprise accounts
• Strength and velocity of the sales pipeline
• Quality of customer relationships and stakeholder engagement
• Successful closure of complex, multi-year enterprise deals

Skills & Experience

Essential

• Proven track record in enterprise sales or strategic account management (typically 5–10+ years)
• Experience selling into FMCG, retail, or distribution environments
• Demonstrated success in closing complex, high-value deals
• Strong commercial acumen and negotiation skills
• Ability to engage and influence senior decision-makers (C-level)

Desirable

• Experience selling data platforms, SaaS, or AI-driven solutions
• Familiarity with route-to-market challenges and execution analytics
• Experience operating in emerging markets or high-growth environments

Key Competencies

• Strategic thinking and account planning
• Strong hunter mentality with execution focus
• Excellent communication and storytelling skills
• Ability to simplify complex technical concepts into business value
• High resilience in long, complex sales cycles

Why This Role Matters

• Directly responsible for driving enterprise revenue growth in Nigeria
• Plays a key role in establishing RedCloud as a trusted AI partner in FMCG
• Enables scalable, value-led adoption of RedCloud’s platform across strategic customer