Trade Marketing Manager - Power Tools

Title: Trade Marketing Manager

Locations: Germiston, Gauteng, South Africa

Reports to: Marketing Manager

Employment: Permanent

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better, For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

This role will lead trade marketing and product management initiatives in South Africa, with a strong focus on driving sales growth, strengthening brand presence, and ensuring excellence in execution. The position is designed for a commercially minded marketing leader who can translate market insights into impactful trade strategies, support product lifecycle management, and foster strong collaboration across cross-functional teams.

The role is centered on developing and implementing trade marketing strategies that increase brand visibility, improve market penetration, and maximize return on investment across promotional activities. It also includes leading product launch initiatives, overseeing market analysis, guiding pricing and positioning strategies, and ensuring alignment between product management, commercialization, and local sales teams.

You’ll get to support:

• Product Management Leadership: Lead the management of the product lifecycle, from launch to promotional strategy execution.

• Market Analysis: Oversee market analysis to identify customer needs, market trends, and the competitive landscape.

• Cross-functional Collaboration: Direct collaboration between sales and marketing teams to ensure successful new product launches and product enhancements.

• Pricing and Positioning: Define product pricing and positioning strategies based on comprehensive market analysis.

• Trade Marketing Strategy: Develop and implement trade marketing strategies to promote products and drive sales growth.

• Target Audience Insights: Lead market research initiatives to identify target audiences and analyze market trends.

• Campaign Execution: Create and execute trade marketing campaigns to increase brand awareness and product adoption.

• Commercial Alignment: Ensure alignment and sales conversion by coordinating efforts among central product managers, commercialization teams, and local sales.

• Annual Planning: Facilitate strategic meetings and lead the creation of annual marketing plans for stakeholders and customers.

• Budget Management: Manage budget and sales growth initiatives, overseeing the full marketing mix, including PR and social media activities.

• Strategic Sales Growth Leadership: Drive and oversee sustained sales growth by formulating and executing comprehensive trade marketing strategies aligned with overall business objectives.

• Promotional ROI Optimization: Evaluate and maximize the ROI of promotional initiatives through strategic planning, resource allocation, and performance analysis.

• Product Launch Excellence: Lead cross-functional teams in the successful launch of new products, establishing go-to-market plans, monitoring launch KPIs, and ensuring achievement of sales and market share targets.

• Brand Visibility & Market Penetration: Develop and implement initiatives to elevate brand awareness and market penetration using market insights and innovative trade marketing tactics.

• Stakeholder Engagement: Foster effective collaboration across sales, marketing, supply chain, and external partners to drive seamless execution of trade marketing programs.

• Operational Execution: Oversee the timely and efficient execution of trade marketing activities, ensuring adherence to timelines, quality standards, and delivery milestones.

• Strategic Communication: Champion clear, strategic communication with internal teams and external stakeholders, providing leadership, guidance, and actionable insights to support business objectives.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. Wouldn’t it be great if you could do your job and do a world of good?

You also have:

• Minimum of 5 years’ progressive experience in marketing, brand management, or trade marketing, supported by a Bachelor’s degree in Marketing, Business Administration, or a related discipline.

• Demonstrated expertise in trade marketing strategy, product management, or commercial roles, with a proven track record of driving business growth and market share.

• Advanced analytical and strategic thinking capabilities, with the ability to synthesize complex data and market insights to inform high-impact decision-making.

• Exceptional proficiency in interpreting quantitative and qualitative data to develop actionable recommendations and optimize marketing initiatives.

• Full professional fluency in both spoken and written English, with the ability to communicate effectively across all levels of the organization.

• Outstanding communication, presentation, and interpersonal skills, with the ability to influence stakeholders and foster productive relationships.

• Strong leadership and collaboration skills, with experience managing cross-functional teams in a dynamic, fast-paced environment.

• Expert-level proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint, with the ability to create compelling reports and presentations.

• Meticulous attention to detail, complemented by strong organizational and project management abilities to ensure seamless execution of trade marketing programs.

The Details:

You’ll receive a competitive salary and a great benefits plan, Discounts on Stanley Black & Decker tools, and other partner programs.

And More:

We want our company to be a place you’ll want to be and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our digital learning portal.

• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.

• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

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